Masters in Marketing in Canada is a postgraduate degree that normally takes 1-2 years to complete and is aimed to prepare students for careers in marketing, advertising, and brand management. The minimum academic score required for admission in Master's in Marketing in Canada is 75% – 80% i.e GPA 2.0 to 2.5 on a scale of 4.0. An international student must aim for a GPA of 3.0 is for higher chances of acceptance at Canadian universities.

This program is available in the top universities of Canada. For international students, tuition fees for Masters in Marketing in Canada range from CAD 15,000 to CAD 40,000 (~9.17 lakhs to 24.46 lakhs) each year. The average salary of students pursuing Masters's in Marketing in Canada can go as high as 72,000 CAD (43.75 lakhs INR)  International students must also checkout the scholarships to study in Canada to ease the burden of expenses.

Masters in Marketing in Canada: Top Universities

The top universities offering Masters in Marketing in Canada, along with the application deadlines and tuition fees are tabulated below:

University Program Application Deadline Tuition Fee (CAD)
Queen’s University MS in Marketing January 9, 2023 15,000
York University Master of Marketing January 25, 2023 84,100
University of Saskatchewan MS in Marketing February 28, 2023 15,000
Concordia University MS in Marketing February 1, 2023 29,925
University of Guelph MS in Marketing and Consumer Studies January 15, 2023 45,996
University of Lethbridge MS (Management) in Marketing February 15, 2023 22,779
HEC Montreal MS in Marketing March 1, 2023 34,100

Masters in Marketing in Canada: Course Highlights

Degree Types MS in Marketing
Course Duration 1-2 years
Program Types Part-Time, Full-Time
Admission requirements 4-year honors degree or equivalent with a minimum overall aggregate of 75-80% | Minimum GPA of 3.0 on a 4.0 scale | GMAT: 550 OR GRE equivalent | 3 LORs | Statement of Purpose (SOP) | Updated Resume/CV | Official Transcripts
English Proficiency IELTS: 7.0 TOEFL: 100
Tuition Fee CAD 15,000- 40,000 CAD (~9.17 lakhs to 24.46 lakhs)
Average Salary 72,000 CAD (43.75 lakhs INR)

What is a Masters in Marketing?

A masters in marketing is a 1-2 year graduate-level degree that typically intends to deepen the understanding of marketing, or the techniques an organization uses to promote its goods or services. It focuses more on the niche topics of marketing and helps in cultivating marketing expertise and the ethical, critical, and analytical skills necessary for a successful career in a number of unique areas in marketing, advertising and public sector.

Why pursue Masters in Marketing in Canada?

  • According to the QS World Rankings 2023, some of the top universities for masters in marketing in Canada, including Queen’s university, York University, and University of Saskatchewan are among the top universities in the world.
  • The average salary after masters in marketing in Canada can go up to as high as 72,000 CAD (43.75 lakhs INR)
  • The unemployment rate of Canada dropped from 7,43% in 2021 to 5.29% in 2022, indicating abundant job opportunities available in the country.
  • There is a high demand for marketing professionals in many Canadian provinces, including Ontario, Quebec, Manitoba, and Saskatchewan.

Masters in Marketing in Canada: Specializations and Subjects

The most common specializations and subjects covered by Masters in Marketing in Canada are as follows:

  • Marketing Strategy & Management
  • Research Development
  • Consumer Behaviour
  • Consumer Culture Theory
  • Quantitative Models for Marketing
  • Applied Statistics and Econometrics
  • Marketing Strategy & Management
  • Designing marketing research
  • Statistical methods advanced
  • Management of Brands

Masters in Marketing in Canada: Admission Requirements

The admission requirements for some of the top universities for Masters in Marketing in Canada are given below:

University Admission Requirements English Proficiency Test Scores Additional Documents
Queen’s University 4-year bachelor’s degree with a min overall aggregate of 77%  IELTS: 7.5 | TOEFL: 100 GMAT/GRE Scores | 2 academic references | Updated Resume/CV
York University 4-year bachelor’s degree with a min overall aggregate of 75-80%  IELTS: 7.0 | TOEFL: 100 Essay Questions | Updated Resume/CV | 2 LORs | 
University of Saskatchewan 4-year honors degree or equivalent with a min overall aggregate of 70% | GMAT: 550 OR GRE equivalent  IELTS: 6.5 | TOEFL: 86 3 LORs | SOP | Updated Resume/CV | Official Transcripts
Concordia University Bachelor’s degree from an accredited university with a min GPA of 3.0 on a 4.30 scale  IELTS: 6.5 | TOEFL: 90 GMAT/GRE Scores | 3 LORs | SOP
University of Guelph 4-year honors degree or equivalent with a min. overall aggregate of 73-75% | GMAT Score of 550 or GRE equivalent | IELTS: 6.5 | TOEFL: 89 Updated Resume/CV | 2 LORs | Statement of Purpose
University of Lethbridge Bachelor’s degree from an accredited university with a min. GPA of 3.0 on a 4.0 scale | GMAT Score of 600  IELTS: 6.5 | TOEFL: 86 3 LORs | Letter of Intent | Updated Resume/CV |
HEC Montreal Bachelor’s degree from an accredited university with a min. GPA of 3.0 on a 4.0 scale | GMAT Score of 630 or GRE equivalent IELTS: 6.5 | TOEFL: 94 2 LORs | Updated Resume/CV

*3-year bachelor’s degree will be acceptable if applicants have at least one year of relevant work experience

Also check:

Masters in Marketing in Canada: Eligibility Criteria

Checklist for basic admission requirements for Masters in Marketing in Canada:

  • 4-year honours degree or equivalent with a minimum overall aggregate of 75-80%
  • Minimum GPA of 3.0 on a 4.0 scale
  • GMAT Score: 550 or more/GRE Equivalent
  • English Proficiency Test Scores: IELTS: 7.0 | TOEFL: 100
  • 3 LORs
  • Statement of Purpose (SOP)
  • Updated Resume/CV
  • Official Transcripts
  • Valid Passport
  • Student Visa

Checkout: Canadian Student Visa

Masters in Marketing in Canada: Cost

Given below is the detailed breakdown of total costs of studying Canada for students willing to study abroad in Canada. It is always preferable to be aware of the costs involved and optimize the budget ahead of time to ensure a smooth experience.

Masters in Marketing in Canada: Tuition Fees

The tuition fees for Masters in Marketing in Canada in some of the top universities is as follows:

Masters in Marketing in Canada: Tuition Fees
University Tuition Fee (CAD) Tuition Fee (INR)
Queen’s University 15,000 9.11 lakhs
York University 84,100 51.07 lakhs
University of Saskatchewan 15,000 9.11 lakhs
Concordia University 29,925 18.17 lakhs
University of Guelph 45,996 27.92 lakhs
University of Lethbridge 22,779 13.82 lakhs
HEC Montreal 34,100 20.7 lakhs

Cost of Living in Canada

The estimated expenditure and cost of living in Canada for an international student ranges from 80,152 INR to 1,14,503 INR. The following table demonstrates the average monthly expense to be expected by an international student in Canada:

Expense Type Average Cost (CAD) Cost Equivalent (INR)
Accommodation 400 - 600 24,106 - 36,159
Food 200 - 300 12,053 - 18,079
Transport 100 - 250 6,026 - 15,066
Internet 30 - 50 1,808 - 3,013
Miscellaneous 600 - 700 36,159 - 42,186

Masters in Marketing in Canada: Scholarships

Numerous scholarships are offered by some of the top universities in Canada to international students who are in need of financial assistance to pursue Masters in Marketing in Canada. Following is the list of some of the popular scholarships in Canada for international students:

Scholarships Eligibility Award Details (CAD)
Canada Graduate Scholarships Bachelor’s degree with a minimum overall aggregate of 75%, research potential, relevant work experiences 17,500 for 12 months
University of Saskatchewan Graduate Scholarship Academic merit, 2 LORs, Official Transcripts 16,000
Concordia Merit Scholarship Enrolled full-time at Concordia University 10,000
Jean-Charles Chebat Z''L Bursary Enrolled in MS in Marketing program at HEC Montreal, financial need 2,000

Masters in Marketing in Canada: Placements

After completing Masters in Marketing in Canada, students can work in various sectors and areas like Marketing research, Brand management, Marketing management, Advertising and communication, Quality management, and Quality control consulting. Some of the most preferred job roles and positions after Masters in Marketing in Canada include:

Masters in Marketing in Canada: Placements
Positions Average Salary (CAD) Equivalent Salary (INR)
Marketing Copywriter 48,492 29.43 lakhs
Marketing Research Analyst 46,426 28.18 lakhs
Search Engine Marketing Specialist 51,204 31.08 lakhs
Social Media Marketing Specialist 50,000 30.35 lakhs
Sales Representative 50,107 30.43 lakhs
Digital Marketing Specialist 51,949 31.54 lakhs
Sales Manager 67,350 40.89 lakhs
Marketing Manager 65,539 39.79 lakhs
Brand Manager 71,578 43.48 lakhs

Masters in Marketing in Canada: Return on Investment

The top universities in Canada demonstrate significant returns on investment following a Masters in Marketing in Canada. The ROI of some of the top universities is given below:

Masters in Marketing in Canada: ROI

Universities Tuition Fee (CAD) Average Salary (CAD)
Queen’s University 15,000 66,500
University of Saskatchewan 15,000 70,149
Concordia University 29,925 85,000
University of Guelph 45,996 58,545
HEC Montreal 34,100 68,275

Masters in Marketing in Canada: College Comparison

Categories Queen’s University York University University of Saskatchewan
QS World Rankings 2023 246 456 473
Admission Requirements 4-year bachelor’s degree with a minimum overall aggregate of 77% | GMAT/GRE Scores | 2 academic references | Updated Resume/CV 4-year bachelor’s degree* with a minimum overall aggregate of 75-80% | Essay Questions | Updated Resume/CV | 2 LORs | Official Transcripts 4-year honors degree or equivalent with a minimum overall aggregate of 70% | GMAT: 550 OR GRE equivalent | 3 LORs | SOP | Updated Resume/CV | Official Transcripts
English Proficiency Test Scores IELTS: 7.5 TOEFL: 100 IELTS: 7.0 (minimum score of 6.5 in individual bands) TOEFL: 100 IELTS: 6.5 (minimum score of 6.0 in individual bands) TOEFL: 86
Tuition Fee (CAD) 15,000 84,100 15,000
Average Starting Salary (CAD) 66,500 69,004 70,149
Acceptance Rate 89% 27% 45%

MS in Marketing v/s MBA in Marketing

Categories MS in Marketing MBA in Marketing
Focus of study Advanced concepts and theories related to marketing Business management and leadership along with marketing skills
Work experience required Optional 4-5 years
Job roles Entry level jobs such as Marketing Analyst, Marketing Coordinator, Marketing Copywriter, etc Marketing management jobs such as Brand Manager, Product Manager, Sales Manager, Marketing Manager, etc
Average Salary (CAD) 72,000 84,000

Explore: Post-Study Work Visa in Canada

FAQs

Ques: Is Masters in Marketing worth it in Canada?

Ans: Canada is home to some of the top universities in the world for Masters in Marketing. This program helps in providing the required marketing skills for a successful career in a number of unique areas in marketing, advertising and public sector. The average salary after masters in marketing in Canada can go as high as 72,000 CAD (43.75 lakhs INR)

Ques: Is GMAT required for Masters in marketing in Canada?

Ans: Yes, a GMAT score of 550 or above is required for admission to the top universities for Masters in Marketing in Canada.

Ques: What are some of the best universities for pursuing masters in marketing in Canada?

Ans: The best universities offering Masters in Marketing in Canada are:

  • Queen’s University
  • York University
  • University of Saskatchewan
  • Concordia University
  • University of Guelph
  • University of Lethbridge
  • HEC Montreal

Ques: What are the requirements to study masters in marketing in Canada?

Ans: The basic admission requirements for Masters in Marketing in Canada are

  • 4-year honors degree or equivalent with a minimum overall aggregate of 75-80%
  • Minimum GPA of 3.0 on a 4.0 scale
  • GMAT Score: 550 or more/GRE Equivalent
  • English Proficiency Test Scores: IELTS: 7.0 | TOEFL: 100
  • 3 LORs
  • Statement of Purpose (SOP)
  • Updated Resume/CV
  • Official Transcripts

Ques: What is the average cost of pursuing a master's in marketing from Canada?

Ans: Depending on the university, Masters in Marketing in Canada may cost between 15,000-84,100 CAD ( 9.11-51.07 lakhs INR).

Ques: What are the exams that need to be taken before applying for MSc in Marketing courses in Canada?

Ans: For Masters in Marketing, you need to take the following exams:

  • GMAT/GRE
  • IELTS/TOEFL/PTE