Masters in Digital Marketing from Canada is a 2-year program that equips students with the skills and knowledge required to succeed in the rapidly growing digital marketing industry. Canada is home to several top universities for Masters in Digital Marketing where the tuition fee for the program ranges from CAD 12,000 to CAD 25,500 (INR 7.38 Lakhs to INR 15.68 Lakhs).
Majority of the top universities for Masters in Digital Marketing from Canada require a 4-year bachelor’s degree in digital media or multimedia, relevant work experience, and an online portfolio displaying samples of work. The various degree titles offered by the top universities in Canada upon completion of the program are a Master of Arts (MA) in Digital Media, Master of Science (MS) in Digital Media, and Master of Business Administration (MBA) in Digital Marketing.
Masters in Digital Marketing from Canada prepares students for a wide range of careers in the digital marketing industry, such as digital marketing manager, social media manager, content strategist, SEO specialist, and many more. The average salary for the graduates of Masters in Digital Marketing in Canada can go up to CAD 157,000 (INR 96.54 Lakhs), depending on the company, location, and level of experience.
Masters in Digital Marketing from Canada: Highlights
| Courses Available | Master of Digital Media | MS in Digital Media | MA in Digital Media | MBA in Digital Marketing | Executive MBA in Digital Transformation |
| Course Type | Full-time | Part-time |
| Program Duration | 1-2 years |
| Eligibility Criteria | 4-year Bachelor’s degree in Digital Marketing, Multimedia, etc. with an average grade point equivalent of 3.0 out of 4.0 GPA / B average / 73-76% aggregate |
| English Proficiency Requirements | IELTS: 6.5 to 7.0 I TOEFL iBT: 83 to 100 overall score |
| Annual Tuition Fees | CAD 12,000 to CAD 25,500 (INR 7.38 Lakhs to INR 15.68 Lakhs) |
| Annual Salary Range | CAD 157,000 (INR 96.54 Lakhs) |
Top universities for Masters in Digital Marketing from Canada
The following table shows the top universities for Masters in Digital Marketing from Canada:-
| University | Course | Application Deadlines | Tuition Fees Per Year (CAD) |
|---|---|---|---|
| The University of British Columbia | Master of Digital Media | September 2023 | 20,000 |
| University of Alberta | MS in Multimedia | 31 Mar 2023 | 12,000 |
| Simon Fraser University | Master of Digital Media | 29 Jan 2023 (Closed) | 20,000 |
| York University | MS in Digital Media | 15 Jan 2023 (Closed) | 19,500 |
| Laval University | MBA in Digital Marketing | 15 Sept 2023 | 16,500 |
| Toronto Metropolitan University | Master of Digital Media | 15 April 2023 | 25,500 |
| Ontario Tech University | MS in Computer Science: Digital Media | 12 July 2023 | 20,100 |
| McMaster University | Executive MBA in Digital Transformation | Closed | 95,300 |
Masters in Digital Marketing in Canada: Subjects and Specializations
Masters in Digital Marketing from Canada are offered by several universities in a vast number of specialisations. The program is included under the degrees MA, MSc, Executive MBA, and MDM. Here are the available specialisations for Masters in Digital Marketing in Canada:
- Master of Digital Media
- MSc in Multimedia
- MSc in Digital Media
- MSc in Computer Science: Digital Media
- MA in Digital Media
- MBA in Digital Marketing
- Executive MBA in Digital Transformation
Why study Masters in Digital Marketing from Canada?
- With the rise in the digital industry, the need for Digital Marketing graduates in Canada is increasing on a daily basis.
- Masters in Digital Marketing from Canada graduates get recruited by several well-known companies around the globe such as Microsoft, Archiact, Finger Food Advanced Technology Group, Mercedes-Benz, etc.
- Digital marketing is currently experiencing significant growth in the Canadian job market, surpassing many other industries. According to Canadian job opportunity portals, there are abundant opportunities for digital marketing professionals in major cities throughout Canada.
- With the unemployment rate in Canada at a low of 5.29% as of 2022, graduates can expect to find ample job opportunities across various sectors.
Admission to Masters in Digital Marketing from Canada
The admission procedure for Masters in Digital Marketing from Canada takes place in three terms: Fall, Spring, and Winter. Successful completion of a 4-year Bachelor’s degree in Digital Marketing, Multimedia, etc. with an average grade point equivalent of 3.0 out of 4.0 GPA or B average or 73-76% aggregate corresponds to eligibility in Master in Digital Marketing in Canada. The following sections elaborate on the admission requirements for the same
Masters in Digital Marketing from Canada: Eligibility Criteria
The following eligibility criteria are followed by a majority of universities offering Masters in Digital Marketing in Canada. It must be noted that the GPA requirements vary with the university itself.
- Official or certified copies of transcripts
- 4-year Bachelor’s degree in Digital Marketing, Multimedia, etc.
- An average grade point equivalent of 3.0 out of 4.0 GPA / B average / 73-76% aggregate
- Relevant prior experience
- Online Portfolio
- At least 2 academic and 1 professional Letter of Reference (LOR)
- A 500-word Statement of Purpose (SOP)
- An updated Resume or Curriculum Vitae
- Proof of English Proficiency:-
- IELTS: 6.5 to 7 overall score
- TOEFL iBT: 83 to 100 overall score
- Valid Passport
- Student Visa
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Masters in Digital Marketing from Canada: Admission Requirements
The following table represents the university-wise admission requirements for enrolling in a Masters in Digital Marketing in Canada:
| University | Bachelor’s Degree Requirements | English Proficiency Score |
|---|---|---|
| The University of British Columbia | 4-year Bachelor’s degree with at least B+ Grade or 76% aggregate | ELTS: 7 (with at least 6.5 in each band) | TOEFL: 100 (at least 20 in each section) |
| The University of Alberta | 4-year Bachelor’s degree with at least 3.0 out of 4.0 GPA | IELTS: 6.5 (with at least 6 in each band) | TOEFL: 100 (at least 21 in each section) |
| Simon Fraser University | 4-year Bachelor’s degree with at least B+ average (3.0 out of 4.0 GPA) | IELTS: 7 (with at least 6.5 in each band) | TOEFL: 93 (at least 20 in each section) |
| York University | Bachelor’s degree with at least B Grade | IELTS: 7 (with at least 6.5 in each band) | TOEFL: 90-91 |
| Laval University | Bachelor’s degree with at least 3.22 out of 4.33 GPA | TEF: 67 |
| Toronto Metropolitan University | 4-year Bachelor’s degree with at least B average (3.0 out of 4.33 GPA) | IELTS: 7 (with at least 6.5 in each band) | TOEFL: 93 (at least 20 in each section) |
| Ontario Tech University | 4-year Bachelor’s degree with at least B grade(3.0 out of 4.3 GPA/ 73-76% aggregate) | IELTS: 6.5 (with at least 6 in each band) | TOEFL: 83 to 87 (at least 20 in each section) |
| McMaster University | 4-year Bachelor’s degree with at least B Grade or (73-77%) aggregate | IELTS: 6.5 (with at least 6 in each band) | TOEFL: 92 (at least 20 in each section) |
Masters in Digital Marketing from Canada: Costs
On average, a candidate spends around CAD 12,000 to CAD 25,500 annually, equivalent to INR 7.38 Lakhs to INR 15.68 Lakhs, while pursuing Masters in Digital Marketing in Canada. To elaborate on this, the university-specific annual tuition cost of studying Masters in Digital Marketing in Canada is provided by the table below:-
| University | Tuition Fees Per Year (CAD) | Tuition Fees Per Year (INR) |
|---|---|---|
| The University of British Columbia | 20,000 | 12.3 Lakhs |
| The University of Alberta | 12,000 | 7.38 Lakhs |
| Simon Fraser University | 20,000 | 12.3 Lakhs |
| York University | 19,500 | 11.91 Lakhs |
| Laval University | 16,500 | 10.15 lakhs |
| Toronto Metropolitan University (formerly Ryerson University) | 25,500 | 15.68 Lakhs |
| Ontario Tech University | 20,100 | 12.36 Lakhs |
| McMaster University | 95,300 | 58.61 Lakhs |
Cost of Living in Canada
The estimated expenditure and cost of living in Canada for an international student is around 1,987 CAD (1.19 lakhs INR). Following are the regular expenses that a student makes while studying Masters in Digital Marketing in Canada:-
| Expense Type | Average Cost (CAD) | Cost Equivalent (INR) |
|---|---|---|
| Accommodation | 1,037 | 62,465 |
| Food | 290 | 17,471 |
| Transport | 107 | 6,446 |
| Internet | 80 | 4,819 |
| Books and Supplies | 163 | 9,818 |
| Miscellaneous | 310 | 18,673 |
Masters in Digital Marketing from Canada Scholarships:
Several university grants and scholarship programs are open to offering financial aid to individuals pursuing Masters in Digital Marketing in Canada. Following are some of the popular scholarships in Canada for international students:
| Scholarship | Awarding Institution | Eligibility | Award |
|---|---|---|---|
| Canada Graduate Scholarships | Government of Canada | Bachelor’s degree with a minimum overall aggregate of 75% | research potential | relevant work experiences | 17,500 for 12 months |
| Ontario Graduate Scholarship | Canadian Universities | Enrolled full-time | 15,000-30,000 |
| Graduate Entrance Scholarship | University of Alberta | Candidates having ana admission GPA of 3.7 or higher | CAD 17,500 Stipend |
| Tom Calvert Computer Science and Software Engineering Award | The University of British Columbia | MDM applicants possessing a bachelor’s degree in Computer Science or Software Engineering | Up to CAD 30,000 |
| Centre for Digital Media Housing Award | Simon Fraser University | Quality of the sample of work, letter of recommendation, and academic excellence | Partial or full housing |
| Kevin Collins Abilities Scholarship | Toronto Metropolitan University | Differently-abled candidates pursuing PG program | CAD 3,000 |
| Rotary Foundation Scholarship | – | International candidates with academic excellence and language skills | Varies |
Masters in Digital Marketing from Canada: Jobs and Salaries
After the completion of a Master’s in Digital Marketing in Canada, candidates can expect to earn a yearly salary around CAD 157,000, equivalent to INR 96.54 Lakhs. The average salary of a Digital Marketing Manager in Canada across some of the popular cities is provided in the following table:-
| City | Annual Salary (CAD) | Salary Equivalent (INR) |
|---|---|---|
| Calgary | 168,000 | 1.03 Crore |
| Hamilton | 167,000 | 1.03 Crore |
| Montreal | 171,000 | 1.05 Crore |
| Ottawa | 173,000 | 1.06 Crore |
| Quebec | 168,000 | 1.03 Crore |
| Toronto | 172,000 | 1.06 Crore |
| Vancouver | 169,000 | 1.04 Crore |
| Winnipeg | 161,000 | 99 Lakhs |
Explore: Post-Study Work Visa in Canada
Masters in Digital Marketing from Canada: Return on Investment
Digital Marketing is a highly popular and in-demand category. Therefore Master's in Digital Marketing in Canada yields a high return on investments. The university-specific average graduate salary and the annual tuition costs are compared in the following table:-
| University | Tuition Fees Per Year (CAD) | Graduate Salary (CAD) |
|---|---|---|
| The University of British Columbia | 20,000 | 65,000 |
| The University of Alberta | 12,000 | 102,000 |
| Simon Fraser University | 20,000 | 66,000 |
| Toronto Metropolitan University (formerly Ryerson University) | 25,500 | 58,000 |
Masters in Digital Marketing from Canada vs USA
Masters in Digital Marketing in Canada is a globally accredited degree program. Therefore, it is necessary to compare it with the same program offered in another country. Masters in Digital Marketing in Canada is compared to Masters in Digital Marketing in the USA in the following table:-
| Particulars | Masters in Digital Marketing from Canada: | Masters in Digital Marketing in USA |
|---|---|---|
| Degree Requirement | 4-year Bachelor’s degree in Digital Marketing, Multimedia, etc. | 4-year Bachelor’s degree in relevant stream |
| GPA | 3.0 out of 4.0 GPA / B average / 73-76% aggregate | 3.0 out of 4.0 GPA |
| Tuition Fee | CAD 12,000 to CAD 25,500 (INR 7.38 Lakhs to INR 15.68 Lakhs) | USD 23,000 to USD 76,000 (INR 19 Lakhs to INR 62.8 Lakhs) |
| IELTS Score | 6.5 to 7 overall score | 6.5 to 7 overall score |
| Graduate Salary | CAD 157,000 (INR 96.54 Lakhs) | USD 70,000 to 100,000 (INR 58 Lakhs to INR 83 Lakhs) |
| Top University | The University of British Columbia | The University of Alberta | Toronto Metropolitan University | The University of Southern California | The University of Connecticut | Northern Illinois University |
On the concluding part, since the world ahead of us is expanding with social media being the new lord of the market, it is going to open a tremendous market for digital marketing which is highly proportional to the usage of internet users across the globe. This new domain is soon going to overtake the global business world and will provide millions of job opportunities for Digital Marketing experts who are studying in Canada. So, if you are thinking about pursuing masters abroad, then MS in Digital Marketing in Canada can surely be one of the safest bets for you or so the trends say.
FAQs
Ques: Is Canada good for digital marketing?
Ans: Yes, Canada is an excellent destination for pursuing a career in digital marketing. With a growing digital economy, a highly skilled workforce, and a supportive business environment, Canada offers numerous opportunities for professionals in the digital marketing industry.
The country is home to several top-ranking universities that offer Masters in Digital Marketing programs and other related courses, providing students with a comprehensive understanding of the various aspects of digital marketing.
Ques: Is there a demand for digital marketing in Canada?
Ans: Digital marketing is currently experiencing significant growth in the Canadian job market, surpassing many other industries. According to Canadian job opportunity portals, there are abundant opportunities for digital marketing professionals in major cities throughout Canada.
Ques. What are the skills acquired by an individual studying Masters in Digital Marketing in Canada?
Ans. While pursuing Master's in Digital Marketing in Canada, a candidate gets a firm hold on the following skills:-
- Time Management
- Articulation
- Information Literacy
- Teamwork
- Self-awareness
- Search Engine Optimization
- Editing Skills
Ques. What are the top recruiters of Masters in Digital Marketing in Canada graduates?
Ans. Several well-established and globally ranked companies are said to hire graduates who have completed a Master in Digital Marketing in Canada, such as:
- Microsoft
- Mercedes-Benz
- HSBC
- Mozilla
- Evolution
- Finning
- Samsung
Ques. Is it hard to get a job after completing Masters in Digital Marketing from Canada?
Ans. The completion of a Master in Digital Marketing in Canada kind of guarantees a job with an appreciable annual salary. Based on the specialisation, candidates can easily earn around CAD 100,000 or more on an annual basis. Hence, getting employed after a Master's in Digital Marketing in Canada is not a difficult task.
Ques. Which countries are best for studying Masters in Digital Marketing?
Ans. The following countries offer top quality programs in Master in Digital Marketing:
- USA
- UK
- Canada
- Australia
- Germany
- France, etc.
Ques. Is Masters in Digital Marketing in Canada worth it?
Ans. With the rise in the usage of social media platforms, the requirement for Masters in Digital Marketing graduates in Canada is also increasing. After its completion, individuals may earn an expected annual income of around CAD 157,000, equivalent to INR 96.54 Lakhs. Therefore, the program is worth it.
Ques. What can I do after a Masters in Digital Marketing in Canada?
Ans. The completion of a Master’s in Digital Marketing in Canada provided ample opportunity for individuals to work as-
- Marketing Executive
- Paid Search Executive
- Social Media Manager
- Market researcher, etc.
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