The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.

To the extent marketing is both an art and a science, the program is a good fit for a variety of backgrounds, such as social sciences, health and human sciences, engineering, computer science, statistics, business, and communications. The target class size is 20 to 25 students. Preference for admission will be given to those applicants who will benefit most from the program and who will add to the learning experience of other students in the program.