At American University?s Kogod School of Business, we believe that business is a force for meaningful change. The MS in marketing program fully supports this mission, equipping students to make an impact in all areas of the field, from agency life to non-profits.?
The applied client project is the hallmark of the program. Students work alongside RedPeg , an award-winning marketing agency in the Washington, DC, area, to design and lead a full-scale marketing campaign. The project places student teams with an actual company, like the Smithsonian or Geico, whom they present for at the project?s conclusion.?
The program?s marketing for social change course offers a unique, socially-minded perspective for students. Students interested in this field learn how marketing goes beyond business and influences critical issues in society.
Career Outcomes
Graduates of the program work for a variety of companies in a wide range of positions, including, but not limited to:
- Capitol One
- Girl Scouts of America
- Hager Sharp
- Hanover Research
- Market Groups, LLC
- Shugoll Research
- Trevian International
- W2 Communications?
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