The program stresses the social, cultural and economic impact of electronic media, including radio, television, videogames, telephones and the Internet.

Students can choose an emphasis in programming and production, management and entrepreneurship, law and policy.

Graduates go on to careers at local radio and television stations; broadcast, cable and satellite networks; Internet content and service providers; wired and wireless telephone companies; and other related media and entertainment industries. The major emphasizes the business and legal parameters of telecommunications, making it an excellent preparation for law school or graduate school and careers in government policy and the entertainment field.