Corporate graphics and identity systems, advertising, packaging, environmental graphics, exhibition design, direct mail and direct response marketing, magazine or book design, television and film graphics, and electronic and interactive media are some of the most common areas of study. The program is designed to accommodate almost any relevant interest.

The courses emphasize, above all else, the conceptual and strategic aspects of marketing and communications design as well as the development of basic skills, the use of technology, and the historical and theoretical foundations of the field.