Highlights of the Digital Marketing and Analytics major will include:

• A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics;
• Research-based insights that support your learning;

• An emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Career Opportunities

Digital marketing and analytics is increasingly important for all marketing organizations. Given the rapid growth in social and digital media, there is a great demand for digital marketing and analytics professionals. The ability to capture strategic insights from marketing data, and to develop digital and social-media campaigns that are tightly integrated into the firm’s overall marketing strategy, will increase your value to potential employers. In addition to opportunities to apply digital marketing and analytics to positions in branding, customer management, and professional sales, there are a growing number of opportunities for specialists including digital marketing, digital analytics, customer relationship management (CRM), social media and email management, digital sales, and internet marketing.