Undergraduate students will meet the following student performance criteria:

Research and Concept Development

  • Research and develop compelling material for print, online or broadcast media

Technical Skills

  • Work effectively with industry standard software.

Verbal and Written Presentation Skills

  • Clearly express their ideas utilizing fashion industry vocabulary
  • Conduct effective interviews
  • Write competent, 1,000 word features
  • Competently pitch their ideas

Historical Knowledge

  • Intelligently discuss major fashion movements and the work of key stylists, designers, photographers, and magazines

Professional Readiness

  • Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry