Undergraduate students will meet the following student performance criteria:

Critical & Creative Thinking

• Identify appropriate audiences for defined problems
• Demonstrate the resourcefulness and flexibility necessary to conceive appropriate design solutions

Conceptual Skills

• Develop and prototype potential design solutions for specific problems
• Create visual communications that are audience appropriate
• Develop design solutions that function within a defined context recognizing physical, cognitive, cultural and social human factors

Formal Skills

• Create visual communications demonstrating competent formal design skills based in design principles: composition, balance, hierarchy, harmony, and contrast
• Create visual communications demonstrating competent formal design skills based in aesthetics: appropriate typography, composition and construction of meaningful imagery
• Utilize the appropriate media, materials, tools, technology, platforms, and techniques to create visual communications

Professional Readiness

• Effectively present and communicate ideas
• Demonstrate the skills necessary for chosen career path through the presentation of a satisfactory body of work