• The BSBA in Marketing program spans multiple disciplines and nurtures students who have a variety of interests and skills, from communication to data analysis and from creativity and innovation to digital technology and from concerns about earning profits to doing social good.
  • In this context, the marketing curriculum and major provide students with a strong foundation in the principles and tools of the discipline.
  • The framework begins with a customer focus and includes formulating products and services that meet and anticipate consumer wants and needs, determining appropriate price/value considerations, developing efficient distribution systems, and creating marketing communications programs to support the marketing effort.