Unique Features

  • Develops hybrid thinkers to turn problems into opportunities.
  • Motivates students to think beyond the boundaries of existing disciplines, break down traditional silos, and focus on market-driven innovation through teamwork, collaboration, and industry connections.
  • Delivers hybrid vigor that marries the strategy and efficiency of business with the creativity and customization of design.
  • Prepares students to think strategically using frameworks that combine the linear thought process with the creative, iterative process through inductive and deductive reasoning.