• Learn how to plan and conduct dependable market research trials to guide product development and achieve sales goals.
  • Develop a thorough understanding of consumer behavior enabling you to inform the business process and direct promotion and advertising.
  • Put your skills to the test through team projects with companies like Johnson & Johnson or Verizon.
  • Gain real-world experience in internships or special projects at your workplace.

    • The Innovation - Marketing Concentration is offered at Jefferson (Philadelphia University and Thomas Jefferson University).