• Marketing majors choose courses to prepare themselves for careers in corporate or not-for-profit management, or in marketing fields that range from product management, advertising, and sales and account management to retailing, e-business, distribution management, and strategic marketing planning. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms in public- and private-sector institutions.
  • Students begin by taking Marketing Management core courses which provide an overview of the role of marketing in the development of business strategies. Using a combination of lectures, readings, case studies, and computer simulations, these core courses review fundamental approaches in product/market selection, product line management, communications management, pricing, distribution, and marketing research.
  • Beyond the required courses, students can choose among many electives to structure a program of study to match their interests and career objectives. In particular, students select from full-semester classes and from a set of "mini-courses," which are half-semester classes, approximating one course in a quarter system, that focus on a specific facet of marketing.

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