- Master of Business Administration in Digital Marketing at New York University is offered as a 2-year teaching program
- This program has a co-op work option.
- In order to be eligible to participate in a full-time Co-op Work Term, students must meet the GPA requirements.
- The student to faculty ratio is 18:1 which bridges the gap between faculty and students.
- Some of the main courses that students will study in this program are:
- Business Operations and Planning
- Business and Professional Ethics
- Business and Sustainability
- Funding the Enterprise
- Human Resource Management
- Students are presented with the rare opportunity to benefit from the business excellence and extensive networks of two highly respected institutions.
- Participants may begin their studies at either institution and are awarded both the NYU Stern MBA and the HEC MBA upon successful completion of the program.
- Participants may begin at either institution. Those beginning in the full-time NYU Stern MBA program complete the Core Phase at Stern, normally from mid-September to mid-May, and integrate the equivalent second year at HEC.
- Conversely, those completing the second portion of their studies at NYU Stern enter directly into electives, normally from September to mid-May.
- During the Personalized Phase/Electives, dual degree participants follow the same course structure and are expected to carry a full load.
- The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners.
- The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
- Career positions may include:
- Finance Manager
- Business Administration Researcher
- Human Resource Manager
- Research and Development Manager
- Business Consultant
- Information Systems Manager, etc with an average salary of 35,450 USD per year.