Marketing's fundamental goal is to satisfy customer needs. It is a broad field involved in every aspect of the product lifecycle. Accordingly, an impressive set of skills is cultivated by marketing majors. As a marketing major, you will understand consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to customers.

Marketing students will receive a solid foundation in the basics of marketing and are allowed to tailor a program to meet their specific goals (e.g., starting their own business, joining corporate America, exploring international business opportunities, or working with nonprofit organizations). Students will find career opportunities in advertising, sales, retail management, product marketing, marketing research, and customer service. Our students also will find career opportunities in a variety of industries, including the computer industry, sports marketing, travel and tourism, banking, nonprofit arenas, and government.