• Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Master of Science in Marketing program from Florida International University has a specialized focus on three key strategic areas that are essential in today’s business environment: Digital Marketing, Brand Development, and Marketing Analytics.
  • Earn degree in just ten months, and emerge with the technical knowledge, deep analytical skills, and versatility required to be a marketing leader.
  • Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts, and social media directors.
  • According to the Bureau of Labor Statistics, market analysts and marketing specialists are projected to be among the fastest growing occupations, with a projected 31.6% growth over the next ten years.
  • According to a Forbes article , two-thirds of consumer goods executives feel that their companies need to do more to harness digital technologies in order to enhance their marketing efforts.
  • A study by McKinsey & Company predicted that by 2018 the United States could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as a shortage of 1.5 million managers and analysts with the know-how to use the analysis of big data for effective decision-making.
  • There's a clear demand for professionals with training in marketing analytics to fill these positions.