Specific aims of study include knowledge of the history, theory, research, genres, principles, techniques, and practices of technical communication.

The program emphasizes five broad areas of scholarship in its scholarship, coursework, and initiatives:

• Rhetoric, Composition, and Technology
• Technical Communication
• Rhetorics of Science and Healthcare
• Technology, Culture, and Rhetoric
• Visual Rhetoric, New Media, and User-Centered Design.

The online version of the MATC parallels the onsite version in everything but medium. If you complete the online degree, your diploma will look just the diplomas of those who complete the onsite degree. Texas Tech's TCR program is a leader in innovative course delivery and pedagogy to meet the needs of working professionals.