The key goal of the Fashion Marketing program is to give students the tools to launch, promote and support the brands that they connect with. The program provides a well-curated list of electives that introduce core fashion careers in buying, but also in new fashion sectors such as luxury brand marketing, management for e-commerce entrepreneurs and the new field of trend science to enable students to forecast fashion trends. Woodbury’s Fashion Marketing program is a leader in embracing cutting-edge technology to meet the needs of today’s digital landscape. By combining core business courses for the real world with creative awareness, we ensure future leaders who practice business with a conscience.The Fashion Marketing program prepares students for careers as professionals, entrepreneurs and fashion industry leaders. You will learn the fundamentals of the business of fashion: trend analysis, retail marketing, consumer behavior, fashion psychology, social media marketing, promotion, entrepreneurship to start your own business, and forecasting insight for the creative industries.