Through this course one will:

  • Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
  • Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
  • Develop and evaluate marketing plans that harness the power of digital media
  • Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
  • Learn to use social media to promote brands and engage with customers
  • Gain knowledge and experience in search engine optimization and user experience (UX) design
  • Interpret click-through analytics to evaluate online advertising efforts
  • Learn from real-world examples and actual clients
  • Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
  • Benefit from a flexible schedule with multiple start dates throughout the year, and they can complete their degree in as little as 15 months
  • Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
  • Have the option to become SAS certified
  • Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
  • Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
  • Develop and evaluate marketing plans that harness the power of digital media
  • Break down and interpret big data and key performance indicators (KPIs) to segment markets and position brands
  • Learn to use social media to promote brands and engage with customers
  • Gain knowledge and experience in search engine optimization and user experience (UX) design
  • Interpret click-through analytics to evaluate online advertising efforts
  • Learn from real-world examples and actual clients
  • Become proficient in the latest digital tools and techniques, such as PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot, and Hootsuite
  • Benefit from a flexible schedule with multiple start dates throughout the year, and students can complete their degree in as little as 15 months
  • Collaborate in small classes led by accomplished faculty and featured practitioners in the field of digital marketing
  • Have the option to become SAS certified