The marketing major in the Schroeder School of Business offers students a thorough understanding of the demographic, social, economic, technological, environmental, and cultural factors influencing the demands for consumer and industrial goods and services.

Through a better understanding of the buyer and seller behaviors within the context of the overall market environment, graduates of the UE marketing major have a strong capacity for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. With these skills, our alumni find rewarding careers in the areas of advertising, marketing, neuromarketing, promotions, public relations, and sales.