Marketers identify target audiences; gather market information; evaluate market information, develop products and services, pricing systems and promotional opportunities; and determine the most effective means of distribution.
Industries that depend heavily on marketing professionals are:
- Banking
- Nonprofits
- Distribution and charities
- E-commerce
- Retailing
- Fashion
- Transportation
- Music and entertainment
- Travel
In the Marketing program, we provide you a well-rounded, state-of-the-art education using a "learn today, apply tomorrow" classroom philosophy. Our rigorous curriculum teaches you to empathize with the customer and understand their motivations.
While pursuing your degree, you can apply to the professional selling concentration or earn certificates in e-commerce, new product development and retailing.
The professional selling concentration prepares you for a career in business-to-business selling, selling products and services in an industrial environment.
The faculty members are outstanding professors, distinguished researchers and experienced professionals. They’ve been honored by the International Franchise Association Educational Foundation, the Marketing Management Association and the Academy of Marketing Science.
Their research has appeared in the Journal of International Marketing, Journal of Marketing Management and Journal of Marketing Research. Many have also held managerial positions and worked as consultants in the private sector.
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