Companies are placing more emphasis on digital retailing as they respond to today's connected consumers. Consumers expect seamless experiences across all touchpoints and devices whether in-store, at home, at work or on the road. Professionals are needed who understand the unique merchandising characteristics of the digital and brick-and-mortar formats and how to leverage omni-channel experiences.
A degree in Digital Retailing can help you become a(n):
- E-commerce manager
- E-commerce merchandiser
- Web analytics specialist
- Forecasting and planning specialist
- Usability and A/B testing specialist
- Search engine optimization/search engine marketing manager
- Project manager
- Social media manager
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