Effective managers view products, services and customers as assets. The Marketing Concentration builds your skills in four key areas:

• Customer Management examines cutting edge topics such as one-to-one marketing, data mining, customer profitability, customer acquisition, customer development and customer retention.
• Product Management involves the development of new products and management of existing products, and encompasses both goods and services in traditional markets as well as the technology-intensive.
• Marketing Strategy explores decisions facing managers concerning market selection, entry timing, positioning, targeting, and execution approach in domestic and global markets.