The marketing management concentration provides the tools you need to analyze, plan and implement marketing programs.
Through lectures and discussions, hands-on projects and executive presentations, the concentration will prepare you for entry-level positions in marketing, while providing a broad enough perspective to prepare you for any career in management.
Marketing management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:
- Fisher-Price
- Rich Products
- Perry’s Ice Cream
- Pepsi Bottling Group
- Invitrogen
- Unifrax Corp.
- Praxair Inc.
- Cello Pack Corp.
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