• The Department of Marketing participates in the Pamplin College of Business MBA programs and offers two focused programs – an M.S. in Business with Concentration in Marketing focused on marketing research and Ph.D. in Business with Concentration in Marketing focused on basic research in marketing.
  • The program is highly selective, rigorous, and personalized. The size of the program is strictly controlled to allow for intensive faculty-student collaboration. The required coursework provides rigorous exposure to the academic research literature in marketing as well as research methods and statistics.
  • At the same time, we recognize that students bring a variety of interests and we will work with students to develop programs of study that will allow them to productively pursue those interests.