• The Doctor of Philosophy in Marketing at the University of California is a 5 years program.
  • It is an on-campus program offered on a full-time basis.
  • The marketing program offers two broads areas of research:  consumer behavior and marketing science.
  •  The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and/or psychology), and technical skill appropriate to the analysis of the problems to be studied.
  • Students must select from one of the six fields in order to apply to the program.
    • Accounting
    • Business and Public Policy
    • Finance
    • Marketing
    • Management of Organizations
    • Real Estate
  • Instruction in the program is separated into three general phases. The first encompasses formal coursework in basic and advanced subjects and generally requires two years.
  • The second and third phases together usually require two to three years for completion.
  • In addition to coursework, students are normally expected to serve as either teaching or research assistants for one or more semesters.
  • In the classroom, faculty members emphasize both theory and practice by using a variety of teaching methods. 
  • Rankings of academic reputation consistently place the Haas faculty solidly in the top ten of business schools worldwide.