For 40 years the program has prepared and continues to train leaders in advertising/communications industries by combining field-specific expertise with real-world experiences.

Every advertising student completes specialized coursework in advertising management, research, media and creative as well as elective coursework in several relevant subject areas. An internship is required, which gives every student a taste of the profession. The proportion of each type of study may vary according to the interests and goals of the individual student.

Students from a wide variety of backgrounds, and from all over the world, come to the Stan Richards School for their undergraduate education in advertising and strategic communications.