This course focuses on the business and societal impact of sport and includes required coursework in economics, finance, policy, research and analytics, marketing, legal and ethical issues, organizational behavior, and strategy.

Students pursuing a Bachelor of Arts Degree in Sport Management take business prerequisite and liberal arts courses during their first year. At the end of their first year, students must apply for acceptance to our upper-level program (Sport Management Level 2). Admittance is selective and based on students’ performance in the prerequisite courses, as well as their demonstrated commitment to pursuing a career in the sport industry.