As a planner and producer, you will analyze a client’s objectives, study the market and existing design in the same field, and use art to create visual products that enhance or define a client’s image.

As a freshman you will be designated an art major; after one year of study at Iowa State, you will apply to the graphic design program, where admission is based on faculty review of portfolio work and grade point average.

Your coursework includes experience in printed and electronic media, design education, communication, and studio art, which will prepare you for a variety of employment positions in publishing groups, art departments, design, or advertising firms.