Course Duration
2 YearsTuition Fees
2.4 K1 Year Fees
80.93 KTotal Fees
1.61 LakhsYear | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹80,925 | ₹80,250 |
Total Fees | ₹80925 | ₹80250 |
Tuition fees | ₹2400 | ₹2400 |
other fee | ₹78525 | ₹77850 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4 Lakh INR – 20 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Students looking forward to applying in MBA should Program should meet the following criteria
Top Companies | ![]() ![]() ![]() ![]() ![]() ![]() |
Among these three the best college will be AEC (Assam Engineering College) and here are some reasons to justify it.
Hence, if you're interested in pursuing engineering, then choosing AEC will be a very good option as this college has a very good reputation and experience in this field and offers very good facilities and placements to its students.
It is quite difficult to get your hands on Assam University papers online. Even the students of Assam University find it beyond their ability to acquire the question papers.
However, there is a website from where you could download Assam University question papers. Majority of the students visit this website for fulfilling the question paper requirements.
The link for the website is: SITwithSIR.
In Assam University, there is a particular formula that is used to calculate the SGPA of a student where the marks scored by the student and the total marks of the exam are taken into account. It is the average of the grade points of all the subjects and it is calculated on a scale of 10.
The formula for calculating the grade point is as follows.
Grade Point = (Marks obtained×10)/Full Marks
So, if you score 40 marks on a paper of 50 marks, then your grade point in this particular paper will be, 40 x 10/50 = 8.
After calculating the grade point of all the subjects, now we will have to add all these grade points and then divide that by the total number of subjects.
One of my friends studied at Assam University. According to him, the freshman year was a bit challenging. You would have to adapt yourself to new surroundings and a very different environment. Getting used to the hostel rooms, peers, food, etc.
Coming to the positive side of the university, the workload after classes is minimal and you are left with enough time to acquire new skills in coding, gaming, etc. The internet speed is very high and it works to your advantage. You would certainly make friends with amazing people with whom you would make memories to cherish forever.
Both Assam University and IIIT Manipur are very reputed and popular institutes. Here is a brief overview of the two institutes.
Assam University:
IIIT Manipur:
Hence, Assam University will be a good option in terms of academics and infrastructure but in terms of sports and placements, IIIT Manipur will be a better option as this institute will beat Assam University in terms of placements over the coming years. Scoring better marks is also easier at IIIT Manipal.
For distance learning IGNOU will be better. The study materials are thorough and comprehensive. The examination schedule is flexible. IGNOU’s flexible course structure gives the freedom to study at their own pace. The curriculum is designed according to industry trends. IGNOU courses are affordable and have a good brand presence in the industry as well.
If you get any other better options from other NITs or IITs then go for it. Assam University is overall good considering the environment, infrastructure, and facilities. The CSE department is better among the others.
Assam University has a diverse student crowd. Success mainly depends on how well you know the subject you are pursuing, your skills, and how you prepare to shape your future. If you are hardworking enough the institute would not be a problem. If you need a more disciplined institute that will guide you in every way, then it might not be a good choice.
Choose the course you are interested in, as it will give you a comfort zone, once chosen the institute does not matter much.
If you are able to secure a seat in DTU, it should not be hard to get admission in a better college. So, you should try exploring other colleges preferably in the metros for the ease of networking and employment opportunities. Isolated colleges have their own flaws.
There is no such certain syllabus for written or entrance tests. If you are applying for a master’s, then go through your undergraduate syllabus thoroughly. Go through your higher secondary syllabus, if you are applying for graduation or integrated courses like fine arts, visual arts, performance arts, Computer Science, B.Vocal, B.Pharma, etc. For practical-based courses, you will need to practice too.
The answer to your question is affirmative. It is compulsory to appear for the entrance exam in order to secure admission to Assam University. Usually, these exams are as follows:
These are three types of entrance exams. Your admission also depends on the factor of your choice of the department you are willing to opt for. Therefore, to get admission in Assam University, an entrance exam will be necessary.