The aim of this programme is to develop students` critical understanding and self-awareness of digital marketing and data analytics.
This program bring together relevant academic theory and research with practical activities. This ensures student have a deep understanding of digital marketing activities within organisations. By studying with us, student will:
- Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy.
- Explore online visitor and buyer behaviour.
- develop the ability to connect theory with practice in creative and innovative ways.
- Map customer journeys.
- Investigate mobile and social media marketing.
- Investigate the impact of digital marketing and data analytics within organisations.
- Suggest, discuss and analyse solutions to problems within business.
- Apply the theories and techniques learnt to complete projects and assignments.
- Enhance life-long learning skills to work with self-direction and originality.
This course is studied via distance learning.
The course is delivered entirely online.
