Master’s in Digital Marketing in UK is a one year graduate taught program, often available as MSc or MA degree. Designed in line with current industry practices, the program is becoming highly popular among international students. The major reason for this is the surge of demand from companies looking to set and ace up in this area. Prospective students can get admission to Masters in Digital Marketing in UK with a relevant bachelor’s degree and 55% or more aggregate. Applicants also need an IELTS score of 6.5 (or other equivalents), and academic or professional LORs.

With tuition fees of 15,000 to 29,000 GBP (15 to 29.08 lakhs INR) in some of the top universities in UK, Masters in Digital Marketing in UK is available at a cheaper price than other study-abroad destinations. The program provides you with a wide variety of employment opportunities in UK and across the world. The average salary offered to the Digital Marketing Graduates ranges around 60,000 to 70,000 GBP per annum (60 to 70.23 lakhs INR). Pursuing a Master's in Digital Marketing in UK can help you gain job roles with recruiters like Hootsuite, Google, Microsoft, ROOK, EDF Energy, LinkedIn, and more.
Explore: Jobs in UK for International Students

Masters in Digital Marketing in UK: Course Highlights

Duration 1-year | 2-years with professional placement
Eligibility Bachelor’s degree with at least 55%
English Proficiency Requirement IELTS: 6.5 | TOEFL: 90 | PTE: 69
Fees 15,000 to 29,000 GBP (15 to 29.08 lakhs INR)
Salaries (entry-level with masters degree) Avg- 70,000 GBP
Sectors FinTech, Ecommerce, Software Development, etc
Top Employers Google, Microsoft, ROOK, Hootsuite, EDF Energy, LinkedIn, and more

Table of Contents

  1. Masters in Digital Marketing in UK: Top Universities
  2. Why Study Masters in Digital Marketing in UK?
  3. Masters in Digital Marketing in UK: Admissions
    3.1 Eligibility Criteria
    3.2 Admission Requirements
    3.3 UK Student Visa Application
  4. Masters in Digital Marketing in UK: Fees
    4.1 Cost of Living in UK
  5. Masters in Digital Marketing in UK: Scholarship
  6. Masters in Digital Marketing in UK: Placements
  7. Masters in Digital Marketing in UK: ROI
  8. Masters in Digital Marketing in UK: Admission Decision
  9. Masters in Digital Marketing in UK Specializations and Syllabus
  10. Masters in Digital Marketing in UK Country Comparison
  11. FAQs

Top Universities for Masters in Digital Marketing in UK

UK is home to numerous top ranked universities in the world offering MS in Digital Marketing programs. Some of the top-ranking universities for Masters in Digital Marketing in UK are listed below along with the basic course details:

University Course Application Deadlines Tuition Fees Per Year (GBP)
King’s College London MSc Digital Marketing March 6, 2023 31,260
University of Southampton MSc Digital Marketing No deadline for taught or research programs 26,352
University of Reading MSc Marketing in Digital Marketing July 1, 2023 21,350
Heriot-Watt University MSc Digital Marketing August 31, 2023 21,136
University of Surrey MSc Digital Marketing & Channel Management  July 1, 2023 20,200
University of Strathclyde MSc Digital Marketing Management Rolling 25,100
Royal Holloway University MSc in Digital Marketing June 1, 2023 22,800
University of Kent MSc Digital Marketing & Analytics July 31, 2023 21,900
University of Plymouth MSc Digital & Social Media Marketing Summer: April 15, 2023 17,500
Fall: August 1, 2023
Coventry University MSc Digital Marketing Management Coventry: May 2023: May 5, 2023 | September 2023: September 1, 2023  18,250
London: May 2023: May 15, 2023 | September 2023: September 8, 2023
University of Portsmouth MA Digital Marketing No deadline | Applications accepted on space availability basis until the start dates in September and January 17,900
Northumbria University MSc Digital Marketing February 14, 2023 19,000
Liverpool John Moores University MSc Digital Marketing June 1, 2023 16,900
The University of West of Scotland MSc Digital Marketing Rolling admission 14,500

Why Study Masters in Digital Marketing in UK?

Postgraduate Digital Marketing qualifications and degrees are being offered by more and more universities. The degree is essential to get a job as well as helpful for expanding an individual’s knowledge, skills, and learnings. Here are some of the factors influencing admission of the international students to the Digital Marketing programs in UK:

  • Globally accredited and popular universities like King’s College London, etc are among the universities offering the course in UK
  • Employability of Digital Marketing graduates is around 96% within six months of completion of the course.
  • Some universities offer placement routes helping students to get jobs in UK.
  • There is an abundance of scholarships available for international students planning to study masters courses in UK universities.

Digital Marketing courses in UK have a key focus on employability. They offer a range of opportunities for students to demonstrate their professional skills and apply learnings and assessments. For the span of a year, you will be learning ways of promoting goods and services for businesses and brands, creating digital marketing campaigns, setting and evaluating KPIs for the team and yourself.

Admission to Masters in Digital Marketing in UK

When planning to make admission applications to UK universities, international students must ensure that they apply soon enough to be left with enough time to obtain a student visa. Applications are accepted across the year in various universities. Some of these universities do have an application deadline. Most of the universities offering Masters in Digital Marketing in UK begin classes in September. International students must visit the official websites of the universities to ensure that they apply in time.

Masters in Digital Marketing in UK: Eligibility Criteria

The documents required along with the application package for Masters in Digital Marketing from UK universities is:

  • Transcripts of previous education qualifications
  • Proof of language proficiency submitted in the form of IELTS score, PTE score, or TOEFL scores submitted directly from the testing agency
  • Personal Statement: 300 to 500 words statement by the candidate focusing on details of their interests and skills to pursue Masters in Digital Marketing
  • LOR
  • Student Visa- A tier 4 student visa is required for international students planning to study in UK.
LOR for UK SOP for UK How to Submit LORs

Masters in Digital Marketing in UK Admission Requirements

The basic eligibility criteria involve having a bachelor’s degree in cognate subjects and language proficiency to get into UK universities. Her is the detail of eligibility for Masters in Digital Marketing at top UK universities:

University Score in Bachelors ELP Scores
King’s College London 65% or 8/10 IELTS: 7.0 | TOEFL: 100 | PTE: 69
University of Southampton 55-60% IELTS: 6.5 (R&W) 6.0 (S&L)
University of Reading 65% or more IELTS: 6.5
University of Surrey 55% IELTS: 6.5 to 7.0
Royal Holloway University 55-60% or 5.5-6.0 on 10 IELTS: 6.5 | TOEFL: 88
University of Kent 55% IELTS: 65 | TOEFL: 90
Heriot-Watt University 55% or more IELTS: 6.5
Northumbria University 55% IELTS: 6.5
University of Strathclyde 55% or more IELTS: 6.5
University of Plymouth 65% or more IELTS: 6.5
Liverpool John Moores University 55% IELTS: 6.5 | PTE: 50-57
University of Portsmouth 55% IELTS: 6.5
The University of West of Scotland No minimum score IELTS: 6.0 | TOEFL: 78
Coventry University 55% or more IELTS: 6.5

UK Student Visa Application

Upon receiving the acceptance letter from one of the universities, students will be required to apply for a UK student visa. A tier-4 visa is required for courses with a duration beyond six months. UK student visa processing time is around 3 weeks and may take longer in peak time.

Students planning to study in UK must apply for the student visa at least three months prior to the course start date to allow sufficient time for visa processing. To procure a UK student visa, the following requirements must be met:

  • Passport details
  • A recent passport size photograph
  • Acceptance letter from a recognized UK institution
  • Certificate of English language proficiency
  • Proof of sufficient funds: 1,015 GBP (outside London) or 1,265 GBP (London)
  • Proof of funds can be demonstrated with the help of bank statements, loan statements, or scholarship letter

Having discussed the eligibility criteria and the admission requirements, now let us look at the expenses you will be made when planning to study masters in UK.

Masters in Digital Marketing in UK Fees

The tuition fees of pursuing Masters in Digital Marketing in UK for Indian students is approximated below:

University Tuition Fees Per Year (GBP) Equivalent Tuition Fees Per Year (INR)
King’s College London 31,260 31.22 lakhs
University of Southampton 26,352 26.32 lakhs
University of Reading 21,350 21.32 lakhs
University of Surrey 20,200 20.17 lakhs
Royal Holloway University 22,800 22.77 lakhs
University of Kent 21,900 21.88 lakhs
Heriot-Watt University 21,136 21.11 lakhs
Northumbria University 19,000 18.98 lakhs
University of Strathclyde 25,100 25.07 lakhs
University of Plymouth 17,500 17.48 lakhs
Liverpool John Moores University 16,900 16.88 lakhs
University of Portsmouth 17,900 17.88 lakhs
The University of West of Scotland 14,500 14.48 lakhs
Coventry University 18,250 18.23 lakhs

Cost of Living in UK

When you study in UK, expenses incurred to travel and stay in UK make-up for the cost of living in the country. Here is a brief outlook of the same:

Expense Type Annual Cost in GBP Cost for Indian Students (INR)
Rent in City 9,096 8.39 lakhs
Rent Outside City 7,368 6.80 lakhs
Council Tax 300 0.27 lakhs
Utilities 1860 1.71 lakhs
TV License 1884 1.73 lakhs
Monthly Travel Pass 660 60,000
Miscellaneous Expenses 156 14,400

Each city and region in UK can cost you differently. This is because the charges of various things among different cities are different. Here is a graph representing the cost of living in various regions of UK:

Cost of Living in UK

Masters in Digital Marketing in UK Scholarships

As the expense goes up to around 35 lakhs INR a year for Indian students, it is natural for a student to look for financial aid to study in UK. Some of the popular scholarships offered to international students to study Masters in Digital Marketing in UK are listed below:

Scholarship Awarding Agency Award Amount
Business and Management Scholarships University of Reading Varies
Merit Scholarships for Indians Northumbria University 2000 GBP
Global Scholarships University of West Scotland 1,500 GBP
International Academic Excellence Scholarship Coventry University 1,500 GBP
LJMU Achievement Scholarships Liverpool John Moores University 3000 GBP on tuition
PG-Taught International Scholarship University of Plymouth 2000 GBP off on your first year’s tuition and maybe offered10% off on successive years tuition
Principal’s Masters Scholarships Royal Holloway University 4000 GBP reduction on tuition
International Academic Excellence Scholarship University of Plymouth 50% of your tuition is waived off
Dean’s International Excellence Award University of Strathclyde 4000 GBP

Explore: Scholarships to Study in UK

Masters in Digital Marketing in UK: Placements

There is no denying the impact digitization has had on societies, industries, and businesses. Closely integrated within our lifestyles, digital media platforms are now industries' new favorites to target and retarget audiences. This demand for professionals with technical skills has resulted in making Digital Marketing an employee market.

The scope of pursuing a master's degree in UK for an international student is now better since UK has introduced a 2-year stay back for international students. Some of the popular professions pursued after MS in Digital Marketing in UK according to Salary Explorer are as follows:

Jobs Average Annual Salary (GBP) Equivalent Salary (INR)
Content Marketing Strategist 78,500 78.39 lakhs
Chief Marketing Officer 124,000 1.23 crore
Creative Marketing Lead 78,800 78.69 lakhs
Market Research Analyst 86,500 86.38 lakhs
Digital Marketing Manager 94,100 93.98 lakhs
Creative Writer 50,300 50.23 lakhs
Brand Manager 115,000 1.14 crore
Brand Ambassador 113,000 1.12 crore
Campaign Specialist 72,500 72.21 lakhs

A graphical comparison of the average annual salary of MS in Digital Marketing graduates in UK according to their respective professions are as follows:

Masters in Digital Marketing in UK Salary Comparison by Profession

Masters in Digital Marketing in UK Return on Investment

Masters in Digital Marketing in UK is a program with high return on investments. Some of the top universities offering MS in Digital Marketing in UK, their respective tuition fees and average salary are provided below:

University Tuition Fee (GBP) Average Graduate Salary (INR) 
King’s College London 31,260 40,000
University of Southampton 26,352 35,000
University of Reading 21,350 36,000
University of Strathclyde 25,100 35,000
Coventry University 18,250 29,000
University of Plymouth 17,500 27,000

Masters in Digital Marketing in UK Admission Decision

Applications received by the universities are majorly accessed on a holistic basis. Grades are not the only thing on which universities focus, co-curricular indulgence, non-profit or social work conducted, internships, and many other factors are accessed by the admission committee.

Universities may take around 4-8 weeks to send a reply. Meanwhile, students can track their applications online on the application portal they applied through. Post receiving the acceptance letter students are required to confirm their seats with the university by paying enrollment fees.

Masters in Digital Marketing in UK Specializations and Syllabus

Masters programs in Digital Marketing are available as various degrees and courses in UK. Followjng are some of the top graduate degree programs available around Digital Marketing in UK:

  • Master of Science in Digital Marketing
  • Master of Arts in Digital Marketing
  • Master of Science in Digital Marketing & Analytics
  • Master of Science in Digital Marketing Management
  • Master of Science in Digital & Social Media Marketing
  • Master of Marketing in Digital Marketing

Some of the popular subjects of Masters in Digital Marketing in UK are as follows:

  • Digital Marketing Communication
  • Digital Marketing Behaviour
  • Digital Marketing Strategy
  • Research in Marketing
  • Marketing Analytics
  • Dissertation
  • B2B Marketing
  • Neuromarketing
  • Social Media and Marketing

Masters in Digital Marketing in UK Country Comparison

Masters in Digital Marketing is gaining its popularity globally. With growing employment opportunities across major countries like USA, UK, Canada, India, it is one of the most popular emerging programs. A comparison between Masters in Digital Marketing in UK and USA is provided below:

Particulars MS in Digital Marketing in UK MS in Digital Marketing in USA
Tuition Fee 15,000 to 29,000 GBP (15 to 29.08 lakhs INR) 23,000 to 76,000 USD (19 to 62 lakhs INR)
GPA 55% 3.2 out of 4.0 (86-89%)
IELTS Score 6.5 6.5
Average Graduate Salary 94,100 GBP (94.03 lakhs INR) 132,000 USD (1.31 crore INR)
Top Employers Hootsuite, Google, Microsoft, ROOK, EDF Energy, LinkedIn IBM, Disney, Sony Music, Morgan Stanley

You can explore roles with commercial organizations, digital marketing agencies, and other sectors needing marketing strategists locally, nationally, as well as internationally. Some of the other popular sectors offering jobs to digital marketing graduates are FinTech companies, PR agencies, software development companies, etc.

A rising demand, better stay-back options, professional placement routes are some of the major reasons to plan on studying Masters in Digital Marketing in UK. Graduates with masters degrees in Digital Marketing are expected to attain senior positions in the industry. Additionally, the jobs, salaries, and scope make this course a lucrative option for international students aspiring to study abroad.

FAQs

Ques. Where can I pursue a Master's in Digital Marketing in UK?

Ans. Some of the popular universities in UK offering Masters in Digital Marketing are King’s College London, University of Surrey, University of Southampton, University of Reading, etc.

Ques. Do I need a previous Digital Marketing degree to get into Masters in Digital Marketing in UK?

Ans. Though students with previous education in cognate subjects make it easier to get into Masters in Digital Marketing with UK universities, you can apply for the course even with a non-relevant degree. In this case, universities expect you to have certain working experience in the field.

Ques. What is the English language requirement for getting admission to UK universities offering a Master's in Digital Marketing?

Ans. UK universities offering masters in Digital Marketing ask for a minimum of 6.5 IELTS score.

Ques. What is the cost of pursuing a master's in Digital Marketing in UK?

Ans. The tuition fees for studying Master's in Digital Marketing in UK range from 15,200 to 29,800 GBP. This equals around 15 lakhs to 29 lakhs INR. Additionally, you may end up spending around 10,000 GBP a month when living in the UK. Overall your degree can cost you up to 30 lakhs INR.

Ques. What is the scope of pursuing a Master's in Digital Marketing in UK?

Ans. With the continuous digitization of each and every industry, you can explore multiple opportunities and earn an average salary of around 60,000 to 70,000 GBP a year.

Ques. How long does it take to complete a Master's in Digital Marketing in UK?

Ans. A master’s in digital marketing in UK lasts for a year. However, if you choose a professional placement route for the course it can take around 2-years.