Masters of Marketing in the United Kingdom is one of the most popular courses that international students opt for. It teaches marketing strategies, brand management, distribution, effectiveness, pricing, segmentation, etc. Bachelors degree in marketing or a related field is preferred for admission. However, some universities in UK also accept students from other domains such as science, arts, etc. Graduates are majorly hired at managerial or associate positions in the marketing domain with this degree. The top hiring firms are Google, Marks & Spencer, etc.

Students should apply for UK study Visa after completing the application procedure.

MS in Marketing in UK: Highlights

Course Type MS
Course Duration 1 year
Eligibility Criteria Bachelor’s with 60-70%
English Proficiency Requirements IELTS/TOEFL iBT/PTE
Average Salary 40,000 GBP (38 lakhs INR)
Top Recruiters Google, L’Oreal, Marks & Spencer, Dyson Ltd.

Top Universities for MS in Marketing in UK

Universities Course Deadlines Tuition Fee (GBP)
Imperial College London MS Strategic Marketing Applications processed on a rolling basis 34,400
University of Edinburgh MS in Marketing 7 December 2022 (Round 2)
8 February 2023 (Round 3)		 28,200
King’s College London MS International Marketing 6 March 2023 31,260
The University of Manchester MS Marketing 15 May 2023
15 November 2023		 26,000
University of Warwick MS Marketing and Strategy 2 August 2023 32,250
University of Glasgow MS International Strategic Marketing 15 December 2022
1 February 2023		 27,930
University of Bristol MS Marketing 31 July 2023 30,500
University of Birmingham MS in Marketing 1 July 2023 27,540
University of Sheffield MS International Management and Marketing 28 August 2023 28,700
Queen Mary University of London MS Marketing 14 November 2022
1 September 2023		 28,950

Table of Content

  1. What is MS in Marketing in UK?
  2. Why Study MS in Marketing in UK?
  3. Admissions
    3.1 Eligibility Criteria
    3.2 Additional Requirements
  4. Cost of Studying
    4.1Tuition Fees
    4.2 Living Expenses
  5. Scholarships
  6. Placements
  7. ROI
  8. University Comparison
  9. FAQs

What is MS in Marketing in UK?

Masters in Marketing will equip you with the marketing knowledge and the analytical skills required for a range of exciting marketing roles. The taught components of the program are delivered in the first two terms, and the third term is for research and practice.

There are various specialisations that students can opt for during their Masters in Marketing studies. These are

  1. Digital Marketing
  2. Strategic Marketing
  3. International Marketing
  4. Responsible Marketing
  5. Social Media Marketing

With marketing jobs growing at a rapid rate, marketing degrees are becoming very popular specialisations among students.

Why Study MS in Marketing in UK?

Choosing a country to pursue your career in is the most important step while planning to study abroad. Therefore, this decision has to be made carefully and wisely. The UK is among the top choices for international students. Here is a list of reasons why a student should study an MS in Marketing in the UK.

  • The universities in the UK offering this course are listed among the top 50 universities in the world.
University QS Ranking 2023
Imperial College London 6
The University of Edinburgh 15
The University of Manchester 28
King’s College London 37
  • These universities provide high-quality education which polishes students' skills that are crucial in the corporate world. These skills include communication, understanding the needs and requirements of the customers, and market tactics.
  • The course can be studied in various specialisations such as digital marketing, international marketing, etc. This increases job opportunities for students and hence widens the scope of employment.
  • The graduates from UK universities are hired by top-tier companies such as Google, Amazon, L’Oreal, etc.

Admission to MS in Marketing in UK

International students can apply for UK universities either via the UCAS portal or the university’s website. It is always a good idea to apply through UCAS since you can apply to multiple universities through one application and most of the top universities are associated with this portal.

Eligibility Criteria for MS in Marketing in UK

To get admission to Masters in Marketing in the UK, students need to hold a Bachelor’s degree in the following disciplines

  • Business Management
  • Marketing
  • Economics
  • Psychology
  • Media and Communications

Along with these, there are some additional requirements that must be met to complete the application process.

University Academic Requirements English Language Proficiency
Imperial College London First or Upper Second (65-70%) Class Honours undergraduate degree IELTS - 7.0 I TOEFL iBT - 100 I Duolingo - 125
University of Edinburgh Undergraduate degree with 60% or 8 GPA on a 10-point scale IELTS - 7.0 I TOEFL iBT - 100 I PTE - 70
King’s College London Bachelor’s Degree with 70% or 8.5 GPA on a 10 point scale IELTS - 7.0 I TOEFL iBT - 100 I PTE - 69
The University of Manchester Bachelor’s Degree with 60% IELTS - 7.0 I TOEFL iBT - 100 I PTE - 76
University of Warwick 2.1 GPA (60-69%) in Bachelor’s Degree IELTS - 7.0 I TOEFL iBT - 100 I PTE - 70
University of Glasgow 2.1 GPA (60-69%) in Bachelor’s Degree IELTS - 6.5 TOEFL iBT - 90 PTE - 60
University of Bristol Bachelor’s Degree with 60% in a business, management or marketing-related discipline IELTS - 7.0 I TOEFL iBT - 95 I PTE - 67
University of Birmingham Bachelor’s Degree with 55-60% IELTS - 7.0 I TOEFL iBT - 95 I PTE - 67
University of Sheffield Bachelor’s Degree with 55-60% IELTS - 6.5 I TOEFL iBT- 88 I PTE - 61
Queen Mary University of London Bachelor’s Degree with 60-70% IELTS - 7.0 I TOEFL iBT - 100 I PTE - 68

Additional Requirements for MS in Marketing in UK

The extra requirements for completing the application procedure are listed below

  1. Official transcripts from previous institutions
  2. Personal Statements (SOP)
  3. Work Experience
  4. Letter of recommendation
  5. CV/Resume

Cost of Studying MS in Marketing in UK

While planning to move to the UK for studying an MS in Marketing, students need to consider two aspects - tuition fees and living expenses. A detailed description of these is mentioned in this section.

Tuition Fees for MS in Marketing in UK

The tuition fees for Masters in Marketing in the UK in the universities offering this course are tabulated below

University Tuition Fee (GBP) Tuition Fee (INR)
Imperial College London 34,400 32,78,220
University of Edinburgh 28,200 26,87,378
King’s College London 31,260 29,78,988
The University of Manchester 26,000 24,77,725
University of Warwick 32,250 30,73,332
University of Glasgow 27,930 26,61,648
University of Bristol 30,500 29,06,562
University of Birmingham 27,540 26,24,482
University of Sheffield 28,700 27,35,027
Queen Mary University of London 28,950 27,58,851

Cost of Living in UK

The average cost of living in UK for international students along with the various kinds of expenses are listed below in the table

Expense Type Average Cost (GBP) Average Cost (INR)
Accommodation 670 - 1300 63,938 - 1,24,060
Food 200 19,086
Transportation 95 9,065
Internet 75 7,157
Clothing 100 9,543
Miscellaneous 50 4,771

Scholarships for MS in Marketing in UK

Studying in UK is a huge investment for international students, therefore there are scholarships in UK that help them financially. The scholarships for international students wanting to study Masters in Marketing are mentioned below in the table.

Scholarship Eligibility Awards (GBP)
Imperial Excellence Scholarship Demonstrate academic excellence 10,000
Dean’s Excellence Scholarship Programme Holding a valid offer letter from University of Edinburgh 5,000 and 10,000
University of Glasgow International Leadership Scholarship Demonstrate academic excellence and achieve grades equivalent to UK 1st Class Honours 10,000
International Merit Postgraduate Scholarship 2023 Strong Academic Profile 25% of tuition fees

MS in Marketing in UK: Placements

Marketing graduates are offered various kinds of roles such as manager, executive, analyst, etc. The average starting salary of an MS Marketing graduate in the UK is 47,000 GBP (45 Lakhs INR). Other roles along with their average yearly salary are tabulated below.

MS in Marketing in UK Placements
Job Role Average Annual Salary (GBP) Average Annual Salary (INR)
Marketing Manager 40,000 38,11,884
Digital Marketing Executive 27,500 26,20,670
Marketing Assistant 23,500 22,36,048
Product Manager 52,890 50,32,536
Brand Manager 40,000 38,11,884
Strategic Analyst 42,190 40,14,420
Accountant Executive 39,500 37,58,464

MS in Marketing in UK: Return on Investment

Studying Masters in Marketing in the UK can prove to be a good investment for students. The salary they get after graduation in comparison to the tuition fees is much more.

MS in Marketing in UK ROI
University Tuition Fees (GBP) Average Annual Salary (GBP)
University of Warwick 32,250 55,000
The University of Manchester 26,000 29,183
University of Edinburgh 28,200 40,779
University of Birmingham 27,540 33,728

MS in Marketing in UK: Universities Comparison

University Tuition Fees (GBP) Academic Requirements (%) ELP Requirements
University of Warwick 32,250 60-69% IELTS - 7.0 I TOEFL iBT - 100 I PTE - 70
University of Bristol 30,500 60% IELTS - 7.0 I TOEFL iBT - 95 I PTE - 67
The University of Manchester 26,000 60% IELTS - 7.0 I TOEFL iBT - 100 I PTE - 76
University of Edinburgh 28,200 60% IELTS - 7.0 I TOEFL iBT - 100 I PTE - 70
University of Birmingham 27,540 55-60% IELTS - 7.0 I TOEFL iBT - 95 I PTE - 67

A marketing degree will open many doors in your career, as it’s an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing can help you later when pursuing other degrees like advertising or business management. Marketers in the UK get hired by big MNCs like Google, L’Oreal, etc with handsome packages thus fulfilling their dream.

Frequently Asked Questions

Ques: Is MS in Marketing in UK good?

Ans: Masters in Marketing in UK is a really good choice for international students. The country has top universities, wonderful employment opportunities, and a variety of specialisations to choose from.

Ques: Can I get a job in UK after MS?

Ans: After graduation, Indian students can apply for a post-study UK visa and get a job after MS.

Ques: What can I do with MS in Marketing in UK?

Ans: By completing an MS in Marketing degree in UK, students can work in different job roles such as data analytics, marketing manager, customer research, etc.

Ques: What is the average salary for a marketing graduate in UK?

Ans: The average starting salary of a marketing graduate in UK is 47,000 GBP (45 lakh INR) per year.

Ques: Are Marketing jobs in demand in UK?

Ans: The openings for marketing jobs in UK are increasing day by day. There are around 20,000 job openings in UK for Marketing roles.