• E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship, and organisational behaviour. The students will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.
  • This course addresses the full customer relationship cycle, which includes marketing, sales, and service.
  • Customers are at the core of all winning corporate strategies.  E-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfill the requirements of clients once sales materialize. They must also be able to solve or escalate any concern at any point of the interaction