- The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide students with a strong basis of current knowledge in the principal subjects. Optional modules allow students to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.
- The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course that explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
- Developing sound knowledge and understanding of digital business practices, students will learn the importance of data, information, and mass communication technologies to business.
- Students will be encouraged to reflect on the relevance of these new concepts to business and apply their newly developed skills in advanced research or via professional practice in collaboration with an industry partner.