If you begin theÊMSc in Digital Marketing at Oxford Brookes UniversityÊin September you have the choice to apply for a paid work placement in a digital marketing role instead of completing a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. The Typical length of the placement is 6-8 months.

Your individual employment prospects will be enhanced through knowledge of marketing and digital marketing theory and practice. In addition, you will have the opportunity to sit the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members also benefit from digitally focused job opportunities available through the IDM's digital hub.

The current fast-changing media and technology environment presents many challenges to marketers. You will develop the skills to analyse complex marketing situations in the digital environment, and reach decisions on solutions and actions. You will acquire the specialist digital marketing knowledge needed to understand and create digital marketing solutions, preparing you for a number of marketing roles including Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist.

Why choose this course?
  • Employability:ÊYou have the choice of taking a work placement, which you are supported to find yourself, or a clientwork-based project instead of a dissertation. The typical length of the placement isÊ 6 to 8 months. By gaining this professional experience you will be well prepared for your future career. This course helps you develop academically and professionally through professional skills workshops held throughout the course. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including digital marketing, customer relationship management and direct marketing.
  • Top 20 Ranking:ÊWe're ranked 18th for marketing courses in the Complete University Guide Rankings 2018, giving recognition to quality of our teaching and learning experience.
  • Teaching and Learning:ÊOxford Brookes University Business School offers a great environment for studying marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.
  • Experiences:ÊOur course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings.Ê
  • Oxford Location:ÊOxford offers everything you could want as a student and more. It will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region.
  • Support:ÊYou will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.
Careers

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as Digital Marketing Analyst, Social Media Manager and Communities and Social Media Specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC

Examples of our graduatesÕ positions in marketing include: marketing managers, social media community managers, marketing planners, brand managers and corporate communication managers. In addition, some of our students go on to start their own companies.

Marketing at Oxford Brookes University has strong relationships with several companies in a range of industries. These inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the Ôcompetitive edgeÕ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.