- The Master of Science in Consumer Analytics and Marketing Strategy program at the University of Leeds is a duration of 1-year.
- The MSc in Consumer Analytics and Marketing Strategy is a full-time and on-campus program.
- Students will learn how to analyze geographic data using GIS software and understand the application of this in retail modeling, to evaluate new markets and locations.
- Some of the main courses students go through in this program are:
- Geographic Data Visualisation & Analysis
- Big Data and Consumer Analytics
- Predictive Analytics
- Applied GIS and Retail Modelling
- Consumer Behaviour
- Digital and Interactive Marketing
- Marketing Strategy
- Students will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing, and management.
- The student-faculty ratio of this college is 11:1.
- The University of Leeds helps students to achieve their career ambitions by providing professional development support and training as part of the Masters's program.
- The average salary goes up to 58,123 USD after completing this program.
- The acceptance rate of the University of Leeds is 75%.
- The University of Leeds is ranked in the top 100 universities in the QS World University Rankings 2021.