• This course recognizes this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations.
  • Students focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations, and social media.
  • Taught by researchers who combine their professional experience with the latest research expertise, they will examine key theories and concepts and gain the practical professional skills employers are looking for.
  • The Marketing Division at Leeds University Business School is one of the leading centers of research in marketing in Europe. As part of our research, we engage with companies, senior executives, and academics across the globe.
  • The course provides students with an essential foundation in communications theory, marketing strategy, and public relations practice.
  • Students will explore the history and theory of corporate communications, connecting communications to overall corporate strategy.
  • Alongside this, they will study the latest thinking in important areas of marketing such as global strategic marketing, marketing research, and social media marketing, as well as understanding how organizations manage their brands and identities, marketing communications, and public relation practices.