TheÊÊprogramme offered by the Êexplores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop studentsÕ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop studentsÕ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.