Combining theory and practice, the International Human Resource Management programme offered by the Coventry University aims to provide a thorough grounding in international business management in an ever-changing global economy. It should equip you with the skills and knowledge to become a flexible, effective manager who can spot market opportunities and drive forward businesses to success in the international arena.

WeÕll cover the basic principles of marketing Ð where students will have the opportunity to discuss and analyse key managerial decisions on formulating and executing international marketing activities by developing their knowledge and skills of marketing concepts including environmental analysis, buying behaviour, strategic market segmentation and more. This will be done through active case studies and practical examples.

Through the use of guest speakers, use of real case studies and industry visits and fieldtrips, youÕll learn more about the external forces, which affect business decisions, including but not limited to the influence some external/or market factors such as fall or rise of oil prices or interest rates. WeÕll discuss some of the biggest challenges and issues businesses now face, such as market uncertainties etcetera.

Career prospects

The course will enable you to become a specialist in international business, equipped for a wide range of business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

We aim to develop your capabilities in strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.

The MSc in International Business Management provides the opportunity to develop a strategic outlook in a global context and to hone business skills developed in oneÕs earlier academic studies. All of this has the major objective of facilitating a successful career in management, in either the public or private sector. With the network opportunities to industry, an international content taught by experienced international research oriented lecturers with vast industry experiences, access to membership of professional bodies such as CIM UK to mention but a few, the course has been uniquely designed and run to fully equip our students with the right set of international business skills, knowledge and experience.