This course therefore aims to develop your critical understanding, interpretation and application of data and the implications this has on marketing decision making and budget planning in an international, cross cultural context.Ê

With a focus on customer insight and contemporary issues in international marketing management, this course can help you to develop practical marketing skills and provides a strategic perspective on international marketing management.Ê

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive StudentsÕ Union activities.

Career prospects

• This courses has been designed with employability in mind, offering students the opportunity to apply for an industry based internship or opportunity to study a traditional dissertation, to help them better understand how international marketing fits into the efforts of real businesses.
• The international focus of the course, fostered by an international teaching staff and student body, international case studies, and the opportunity for international experiences, also provides students with the opportunity to stand out from the crowd of graduates entering the increasingly globalised marketing profession.
• The course also aims to develop your critical understanding, interpretation and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing