Madison Digital, a unit of Madison recently announced that the digital contract of TOEFL iBT is now theirs. Another disclosure in this matter is Madison digital not just won the contract for TOEFL iBT only, the contract of TOEFL iBT home edition. Madison Digital got the account of a multi-agency pitch to handle the social media marketing of the TOEFL iBT as well.

This is a remarkable achievement itself for Madison Digital because every year, a huge number of candidates take TOEFL for study work and immigration. TOEFL has a global acceptance in over 150 countries and more than 11000 universities.

Not just the testing, Madison Digital had won the contract for social media marketing of TOEFL iBT as well as for TOEFL home edition. According to Srikant Gopal, the executive director of TOEFL, said on behalf of ETS, the conducting authority of TOEFL that they are looking forward to Madison Digital to provide the best service and test-taking experience to the Indian test-takers of TOEFL. He is looking forward to Madison Digital to make the process of exam simple and smart even in the tough times to assist the TOEFL candidates in the best possible ways.

Vishal Chinchankar, the Chief Digital Officer of Madison Digital mentioned that they are glad to be a part of TOEFL iBT and they will try their level best to help test-takers to unlock their full potential during the exam and make the most of it.

ETS has developed and is developing several utility products to help the candidates for over 70 years. These are nonetheless responsible for advancement in the global educational process. It is expected that Madison Digital will pace up the process.

About Madison Digital

Here, it deserves mention that Madison Digital is the digital marketing partner of the renowned brands like Asian Paints, Blue Star, CEAT, Crompton, Marico, Fabrento, Godrej Properties, Honda 2 wheelers, Indiabulls, Indian Oil, McDonald’s, Pidilite, Piramal Healthcare, Snapdeal, Tata Chemicals, Viacom 18, and lots of others. Now TOEFL iBT is probably the greatest achievement.

Madison Digital had ranked in the Top 5 Global Independent Agencies of the World by RECMA 2020 and it indicates that the digital mandate of TOEFL iBT went on reliable hands. As per the Economic Times Brand Equity Ad Agency Reckoner, Madison Digital is also the Second Most Admired Media Agency in 2018–19.

In 2019, Madison Digital was elected as the Agency of the Year at Digies Digital Awards 2019. It won the Brand of the Year for Viacom18 at DMA Echo Asia Awards in 2019. Along with that, Madison digital won the Mobile Media Agency of the Year at the IDMA Digital Awards.

Apart from these achievements, Madison Digital has a record of winning more than 78 awards since January 2019.

So, it will not be wrong to claim that TOEFL iBT will give the test-takers a better experience to the test-takers with the assistance of Madison Digital.