Travel agencies, governments, heritage centers and publishers are increasingly looking for academically trained professionals who can creatively and critically reflect on tourism as a cultural phenomenon, and who are capable of nourishing the cultural interests of tourists with enticing ideas and well-informed stories.

Become an expert in cultural tourism with the? specialisation?at

There is a growing need, both among young adults and older generations, to include?new types of travel experiences in mass tourism. For example a journey in the footsteps of Harry Potter or Marcel Proust. Or think of battlefield tourism or 'dark tourism' to former Nazi camps.

At the same time, traditional destinations for cultural tourism such as cathedrals, palaces, museums or ruins face the challenge to adapt to rising levels of education conflicting with shortening attention spans.

Career prospects

As an academic expert in cultural tourism, you will be able to offer a creative, critical and well-informed contribution to the tourism industry and the cultural sector.

Depending on your own initiative and talents, this Master?s specialisation will help you to become (for example):

• a publicist for a lifestyle magazine or the cultural appendix of a newspaper,

• a policy maker at a municipality,

• a communication or education officer at a museum,

• a consultant for tourism companies,

• an entrepreneur who develops new formats for city tours or B&B?s

Want to learn more??

Would you like to learn more about this programme and Radboud University? Join us for our Master?s Open Day on 16 March 2019! To learn more and register for this exciting event, visit www.ru.nl/masters/openday.