Cross-cultural communication in international organisations
International companies operate across the globe. This brings various communication challenges for organisations when dealing with their own employees from other business branches or when introducing a new product on the foreign market. How do you avoid misunderstandings when communicating with people in a different language or with people from a different cultural background? What is the best way to launch an advertising campaign in a different country??These are the types of questions you will address in the Bachelor?s programme in .
Learning a language and working on communication projects
These days, English is not the only common language spoken by non-native speakers. The ability to speak more than one world language can give you a competitive edge in today?s global labour market. In three years? time, you will master one of the languages of your choice (English, French, German or Spanish). You will take practical language courses that will increase your proficiency and you will learn more about the country in which your foreign language is spoken by working on projects that address common challenges in international business communication. For example, by organising the promotion of an international trade fair, exploring a foreign market, designing an advertising campaign in a foreign language or developing a communication plan for a foreign start-up company.
Why study International Business Communication at ?
- Study at the best Communication and Information Studies programme in the Netherlands
- Become an expert in intercultural communication & languages
- Learn to communicate effectively in English, French, German or Spanish
- Study a semester abroad to explore the culture of your chosen language
- Work on hands-on communication projects
- Experience small-group, interactive classrooms
What are your?future prospects?
This programme, combined with the?corresponding Master?s programmes, prepares you for a career in various fields of communication, such as:
- media and communication
- marketing
- consultancy
- project management
- education
- sales
Want to learn more??
Would you like to learn more about this programme and Radboud University? Join us for our Bachelor's Open Day on 30 March 2019! To learn more and register for this exciting event, visit www.ru.nl/bachelors/openday.
