In line with the ever growing media industry in Malaysia, there is a high demand for graduates specialising in the area of journalism.

The aim of the programme is to contribute to the growth of the Malaysian Chinese media industry, cultivating discussions on key issues in the public domain on democratic principles in maintaining harmony in a multi-cultural society like Malaysia.

The programme also offers lifelong learning skills that will enable students to critically, objectively and analytically address independent complex problems, issues and current affairs.?