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BBA Digital Marketing Syllabus focuses on the subjects and concepts related to digital marketing. BBA Digital Marketing Syllabus is a 3 year duration course spread over 6 semesters. BBA Digital Marketing Subjects are Business Communication, Economics for Managers, Financial Accounting, Cost and Management Accounting, Introduction to Media and Computer
Applications, Behavioral Science, Computers in Management, Quantitative Techniques for Management, Human Values and Ethics, Social Communication etc
Table of Content
2.1 First Year
2.2 Second Year
2.3 Third Year
3.1 First Sem
3.2 Second Sem
3.3 Third Sem
3.4 Fourth Sem
3.5 Fifth Sem
3.6 Sixth Sem
BBA Digital MarketingSyllabus
Check out the latest BBA Digital Marketing syllabus breakdown tabulated below:
| First Year Syllabus | |
|---|---|
| Semester I | Semester II |
| Business Communication | Economics for Managers |
| Financial Accounting | Cost and Management Accounting |
| Introduction to Media and Computer Applications | Behavioral Science |
| Computers in Management | Quantitative Techniques for Management |
| Human Values and Ethics | Social Communication |
| Financial Services & Institutional Supports | Environmental Studies |
| Second Year Syllabus | |
| Semester III | Semester IV |
| Management Information Systems | Visual Design |
| Content Marketing | Marketing Management |
| Managerial Economics | Communication Theory |
| Organizational Behavior | Brand and Brand Positioning |
| Analysis & Design of Business System | Tools in Digital Marketing & E – Commerce |
| Third Year Syllabus | |
| Semester V | Semester VI |
| Content Writing | Social Media Marketing |
| Search Engine Optimisation and Marketing | Change & Innovations Management |
| Content Marketing | Reputation Management |
| Public Relation | International Business Management |
| Cyber Security | Digital Media Analytics |
See Also:
Year Wise Syllabus
The year Wise breakdown of the BBA Digital Marketing syllabus in mentioned in the sections below:
First Year
| Semester I | Semester II |
|---|---|
| Business Communication | Economics for Managers |
| Financial Accounting | Cost and Management Accounting |
| Introduction to Media and Computer Applications | Behavioral Science |
| Computers in Management | Quantitative Techniques for Management |
| Human Values and Ethics | Social Communication |
| Financial Services & Institutional Supports | Environmental Studies |
Second Year
| Semester III | Semester IV |
|---|---|
| Management Information Systems | Visual Design |
| Content Marketing | Marketing Management |
| Managerial Economics | Communication Theory |
| Organizational Behavior | Branding and Brand Positioning |
| Analysis & Design of Business System | Tools in Digital Marketing & E – Commerce |
Third Year
| Semester V | Semester VI |
|---|---|
| Content Writing | Social Media Marketing |
| Search Engine Optimisation and Marketing | Change & Innovations Management |
| Content Marketing | Reputation Management |
| Public Relation | International Business Management |
| Cyber Security | Digital Media Analytics |
See Also:
Semester Wise BBA Digital Marketing Syllabus
Check out the detailed latest Syllabus of BBA Digital Marketing is tabulated below in the semester Wise breakdown:
BBA Digital Marketing First Semester Syllabus
| Business Communication | Computers in Management |
| Financial Accounting | Human Values and Ethics |
| Introduction to Media and Computer Applications | Financial Services & Institutional Supports |
BBA Digital Marketing Second Semester Syllabus
| Economics for Managers | Quantitative Techniques for Management |
| Cost and Management Accounting | Social Communication |
| Behavioral Science | Environmental Studies |
BBA Digital Marketing Third Semester Syllabus
| Management Information Systems | Organizational Behavior |
| Content Marketing | Analysis & Design of Business System |
| Managerial Economics | - |
BBA Digital Marketing Fourth Semester Syllabus
| Entrepreneurship Development | Event Production |
| Leader Skills and Managerial Effectiveness | Small Business Management |
| Project Management | Digital Marketing & E – Commerce |
BBA Digital Marketing Fifth Semester Syllabus
| Visual Design | Public Relation |
| Marketing Management | Cyber Security |
| Communication Theory | Tools in Digital Marketing & E – Commerce |
BBA Digital Marketing Sixth Semester Syllabus
| Social Media Marketing | International Business Management |
| Change & Innovations Management | Digital Media Analytics |
| Reputation Management | Business Policy & Strategic Management |
Courses Beneficial for BBA Students
BBA Digital Marketing: Top Colleges
| College Name | Average Fees |
|---|---|
| Christ University | INR 1,42,000 |
| Narsee Monjee Institute of Management Studies (NMIMS University) | INR 6,71,000 |
| Shaheed Sukhdev College of Business Studies (SSCBS) | INR 3,377 |
| Quantum University | INR 70,000 |
| Madras Christian College (MCC) | INR 27,919 |
| ICFAI Business School (IBS) | INR 1,09,000 |
| Kristu Jayanti College (KJC) | INR 50,000 |
| New Delhi Institute of Management (NDIM) | INR 73,300 |
| AIMS Institute | INR 58,000 |
| GIBS Business School | INR 83,333 |
| Flame University | INR 5,13,000 |
| SRM University | INR 86,667 |
| Manav Rachna International University (MRI) | INR 1,54,000 |
| Lovely Professional University (LPU) | INR 1,00,000 |
| Patna College | INR 20,000 |
| Arihant Group of Institutes (AGI) | INR 19,000 |
| Mitsom College | INR 67,000 |
| Patna Women’s College (PWC) | INR 20,000 |
| Galgotias University School of Business (GBS) | INR 87,000 |
| Prestige Institute of Management Dewas (PIMD) | INR 33,000 |
| KIIT School of Management | INR 2,63,000 |
BBA Digital Marketing Entrance Exam Syllabus
Delhi University Joint Admission Test, commonly known as DU JAT, is a national level test conducted for admission into specific UG Courses like BMS, BBA, BBE, etc. DU JAT consists of 100 MCQ from topics like General Awareness, General English and Analytical & Logical Reasoning, Quantitative Aptitude that needs to be finished in 120 minutes.
See Also:
The aggregate in DU JAT is based on an average of the marks scored in four subjects: English, Mathematics and any two other subjects at the 10+2 level and marks scored in the entrance exam. 65% weightage is given for DU JAT Entrance test and 35% weightage for the qualifying examinations (Based on Intermediate scores)
| Subject | Syllabus |
|---|---|
| Quantitative Ability | Numbers, Algebraic Formulae, Profit and loss, Linear and Quadratic Equation, Fractions and decimals, Ratio and proportion, graphs and pie chart, etc |
| Reasoning and Analytical Ability | Verbal analogy, Groups and Conditioning, Time sequence Number series, Coding and Decoding, Word sequence Terms and prepositions, Direction and distance , Diagram Verbal reasoning, Missing characters, etc |
| General English | Grammar and usage Identification of common errors, Logical Consistency, Synonyms and antonyms, Comprehension at sentence and paragraph level, Fill in the blanks, One-word substitution, etc. |
| General Awareness | Awards and honors, Science and Technology, General history Politics Current affairs, Science Computers, etc |
BBA Digital Marketing Syllabus : FAQs
Ques. What is BBA Digital Marketing all about?
Ans. It is a 3-year UG program, involving advanced study of the techniques used in the marketing of products or services using digital technologies, such as: internet. mobile phones. display advertising. other digital media.
Ques. Which is a better course: a general BBA degree or a BBA Digital Marketing ?
Ans. A General BBA degree offers a general idea on business and management strategies while BBA Digital Marketingis a more focused course on imparting essential knowledge about the digital technologies, such as social media, internet, advertising and other digital media platforms.
Ques. Can a BBA Digital Marketing graduate pursue an MBA course?
Ans. Yes, graduates can pursue MBA after this BBA digital marketing course.
Ques. How much can a fresher after BBA Digital Marketing earn in the field of digital marketing?
Ans. The average salary for a Digital Marketing fresher is about INR 3.0 Lacs to 4.0 Lacs per annum. It may also depend on various other factors like skills, organization, and city of work.
Ques. What are some of the subjects of BBA digital marketing?
Ans. Some of the subjects studied in BBA Digital Marketing Syllabus Details are Web Design and Development, Content Marketing, Lead Generation and Email Marketing, Mobile Marketing, Business Policy and Strategy, Customer Relationship Management, etc.
Ques. What are some of the important topics that one must study to become a Digital Marketeer?
Ans. Some of the topics that a student must study during BBA Digital Marketing are Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Search Engine Marketing (SEM), Content Marketing, Web Analytics, Youtube Marketing, Affiliate Marketing and many more.
Ques. Is the BBA digital marketing course in demand?
Ans. Yes, according to Linkedin, the industry is growing every year, paying a living wage, and has the greatest number of job openings as compared to other sectors. Every business needs digital marketers to attract and retain customers for their brand.
Ques. Is there any mandatory eligibility criteria to get admission into BBA Digital Marketing Course?
Ans. No, there is compulsory eligibility criteria to get admission into BBA Digital Marketing . However, the candidate must have passed Intermediate (10+2) from a recognised board to satisfy the criteria of the institute.
Ques. What are the placement opportunities offered by Private Institutes that offer candidates BBA in Entrepreneurship?
Ans. Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes. Some of the popular companies who absorbed candidates with BBA Digital Marketingare Morgan Stanley, Reliance, Deloitte, E & Y, Goldman Sachs etc.
Ques. What is the average income that a BBA Digital Marketing graduate can get?
Ans. The average starting salary for BBA Digital Marketing graduates may range around INR 4 LPA.
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