Course Duration
2 YearsTuition Fees
1.2 Lakhs1 Year Fees
2.3 LakhsTotal Fees
4.5 LakhsYears | year 1 | year 2 | ||
---|---|---|---|---|
Total Year Wise fees | ₹2.3 Lakhs | ₹2.2 Lakhs | ||
Semester | 1 | 2 | 3 | 4 |
Total Fees | ₹120000 | ₹110000 | ₹110000 | ₹110000 |
Tuition fees | ₹120000 | ₹110000 | ₹110000 | ₹110000 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4 Lakh INR – 20 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Aspirants seeking admission to the Program should meet the following criteria as:
Academic Requirement:
Candidate should have passed with 60% in 10th, 12th and graduation.
Entrance Exam:
MAT/CAT/WBJEEMAT/IEMJEE
Highest Placement | ₹ 72.0 Lakhs |
Average Placement | ₹ 4.5 Lakhs |
Top Companies | ![]() ![]() ![]() ![]() ![]() ![]() |
IEM and UEM are under the same group of management, which is IEM group. Here are some of the differences between the two institutes.
As a student of UEM, if you want to do an MS or pursue higher studies abroad, you will get a recommendation letter from IEM.
One of my cousins studied at UEM. He said that there is no such guarantee of placement. If you aspire to be placed, you will need to develop proper skills, have proper training, and then be assured of placement.
The points below are some of the key factors essential for placement, and the placement status of UEM Kolkata.
According to the advertisements of IEM, they have provided chances of placement to every student in at least one company. But, being in the ads, there are chances that it is not the correct statistics.
Categories |
UEM Kolkata |
Course Fee |
5.81 lakhs |
Placement Percentage |
60% |
Highest CTC |
40 LPA |
Average CTC |
5.2 LPA |
Recruiting Companies |
Byju’s, Chickpea, Think Analytics, Videonetics, etc. |
Therefore, hard work and finding the institute with a proper course, placement training, exposure, and placement opportunities is what you need to do to increase the chances of placement in some reputed company.
My elder brother is an alumnus of UEM Kolkata. The timings are not exactly flexible.
You can also consult for choosing one shift in case you are not comfortable with the other shift. A lot of students managed to get their shifts changed so take it with a grain of salt.
The second shift is the one where my brother was because there would be no stress of being late for class, less tension for submission of assignments. The only thing that will “tire” you will be the excursions.
The institute offers commendable infrastructural facilities and quality education to the students which is why so many students choose this college for pursuing engineering and management.
I have a few friends who are alumni of UEM, Rajarhat and they don’t recommend the institute.
But IEM has its own college in Kolkata which is far more reputed than UEM. UEM Jaipur campus is also great for engineering. UEM Kolkata does have the potential to become as good as the Jaipur campus with time. But as of now, it is not that great.
My brother studied in IEM Kolkata and firstly, it is a reputed college in West Bengal, even more than Jadavpur and IIEST Shibpur. The placement rate at IEM is about 80%-90%. On the other hand, UEM is a regular engineering college with only a few defining features. Its fame is because of the fact that it was established by the IEM trust.
If you're keen on choosing between these two, I'd suggest you consider the student intake because if the number is lesser then it's better. For this, you can ask alumni or someone currently studying there. Some students also have a negative view of IEM. The IT department is not as good because my brother's friend is there and claims that the professors do not know even the basics of the program.
So, be very refined in your research before choosing.
You do not have to give WBJEE to take admission to UEM Kolkata. You can get admission to UEM Kolkata through the IEMJEE entrance examination but UEM Kolkata does not take students from WBJEE counseling.
You can also try for admission through WBJEE and JEE Main ranks. In that case, you need to talk to the admission office of UEM. You can not get admission in UEM through WBJEE or JEE Main counseling.
UEM Kolkata is ranked as one of the best engineering institutes because of its highly qualified faculty, sprawling infrastructure, and top-class education with international exposure.
According to the experience of one of my friends at UEM Kolkata, the campus is one of the favorite places. When it comes to the environment inside the campus that is one of the main key factors to produce quality students.
Lastly, we can say that UEM, Kolkata is a place that not only provides quality education but at the same time grooms the overall personality of a child that helps him/her in the future.
The overall fee structure in UEM Kolkata keeps changing. But, there are no major modifications to it over the last few years.
For more classified details regarding the present fee structure, you can contact the IEM/UEM group via phone calls. The numbers are available on their website.
Both the institutes, Budge Budge Institute of Technology and UEM Kolkata, are average institutes. At present times, engineering is somewhat an overrated course, if studied from an average institute.
The points below give a brief overview of the present conditions of engineering from this kind of institute.
2020 Placements Highlights |
Budge Budge Institute of Technology |
UEM Kolkata |
Average CTC |
2.40 LPA |
4.50 LPA |
Highest CTC |
22 LPA |
72 LPA |
But if you want to take admission in either of those can choose any of them based on the amount of money spent for the degree and location preferences.
I have a few friends at the Haldia Institute of Technology and based on what I heard from them, I will suggest you to look for other options. Having a college campus in Kolkata will be advantageous for you.
You can get IT in Techno India salt-lake main campus. If you don’t get Techno you can go for CSE in B.P. Poddar, RCC or St. Thomas, or any other college. Follow previous year trends of opening and closing ranks of the college and make a choice accordingly.
Choosing the University of Engineering and Management (UEM), Kolkata can be risky because it is newly established. Even though it is under the banner of IEM, you can’t be certain about placements. Going by the recent placement highlights the average CTC offered at the institute is 4 LPA.