Dr Deepshikha Kalra is a Professor and Dean at Management Education and Research Institute (MERI). She has more than 19 years of experience in academics. Before her professional stint, she completed her MBA in Marketing and Finance. She has also done a Ph.D. in Marketing. She has presented and pub

Dr. Gurpreet Kaur is presently working as Associate Professor at Management Education and Research Institute, New Delhi. She is also working as the Program Coordinator for BBA (Seniors) and is the Associate Editor for MERI Journal of Management & IT. Also, she has authored a book on &lsqu