Introduction

With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.

Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

What is Marketing all about?

Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

Key Characteristics of MBA in Marketing

Program Duration	2 years (4 or 6 semesters) for Regular Program
	Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode
	Varies from 1 year to 2 year for Executive Programs
Eligibility	Bachelor’s Degree in any Discipline
	Work Experience is required for Executive Programs
Admission Process	Entrance Exam + Group Discussion/Personal Interview
Major Entrance Exams	CAT, XAT, MAT, CMAT, SNAP
Required Skills	Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills
What do you Learn?	Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication
Program Fee	4 Lakh INR – 20 Lakh INR
Average Starting Salary	2.5 Lakh INR – 10 Lakh INR
Top Hiring Companies	HDFC, IBM, Cognizant, Accenture, TCS etc.

Who should opt for MBA in Marketing?

While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.

Which are the best Institutes for MBA in Marketing?

Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:

Rank	Name of Institute	Name of Marketing Course on Offer
1	Indian Institute of Management, Bangalore (IIM B)	PGP Specialization in Marketing
2	Indian Institute of Management, Calcutta (IIM C)	PGDM Post Graduate Program in Management – Marketing
3	Indian School of Business (ISB)	PGDM Post Graduate Program in Management – Marketing Major
4	Indian Institute of Technology (IIT), Bombay	Master of Management Program - Marketing
5	Faculty of Management Studies, University of Delhi	MBA in Marketing
6	Indian Institute of Management, Lucknow (IIM L)	PGDM Post Graduate Program in Management – Marketing Electives
7	Management Development Institute (MDI)	PGDM Post Graduate Program in Management – Marketing Specialization
8	Indian Institute of Technology (IIT), Delhi	MBA Specialization in Marketing – Department of Management Studies (DMS)
9	Loyola Institute of Business Administration, Chennai	PGDM Marketing
10	Institute of Management Technology (IMT), Ghaziabad	PGDM Marketing

Course Structure for MBA in Marketing

A regular MBA program is of two years with either two semesters or three semesters in each year. At the end of the completion of the first year, all students have to go through a summer training program or internship which is designed to give hands on experience to the students about how an organization functions. At the beginning of the second year students select their specialization. The typical process can be shown with the following flow chart:

Almost all major B-Schools teach foundation courses in the first year and in the second year students opt from a list of electives. The courses in the first year span a wide variety of area of study. Some of these are:

Area	Course
Marketing	Marketing Management, Marketing Research etc.
Economics	Managerial Economics, Firms and Markets etc.
Finance	Financial Accounting, Financial Reporting and Analysis etc.
Organizational Behavior	Organization Effectiveness and Change, Organization Behavior etc.
Information Technology & Communication	Business Communication, Information Technology and Management etc.
Human Resource	Human Resource Management, Strategic Human Resource Management etc.
Production & Operations Management	Designing Operations for Demand, Analysis of Data etc.

What are the Electives for MBA in Marketing?

At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:

• Marketing Research
• Consumer Behavior
• Marketing Strategy
• Marketing Services
• Product and Service Design
• Brand Management
• Digital and Social Media Marketing
• Analysis of Demand
• Marketing Campaigns

Course Delivery Structure

All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.

Which is better – MBA in Marketing or MBA in Finance?

This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.

The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you.  MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.

PGP Vs. PGDM

PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.

Further Academic Opportunities

MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.

Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.

A graduate in any stream/programme recognized by the UGC with a minimum of 50% for General and 45% for OBC/SC/ST. 

Entrance Exam:

• Admission Test: Test scores in CAT/XAT/MAT/CMAT/GMAT/ATMA.
• Candidates will be shortlisted for GD-PI-WAT(Written Ability Test) based on the admission test scores.

MBA 2 YEAR FULL TIME

DETAILS	FEES (For 2 years)
Academic Fee	7,38,000 INR
Accommodation & Mess Fee	3,00,000 INR
Caution Deposit	12,000 INR
Total Fees	10.5 Lakh INR