Course Overview

The Bachelor of Science in Electronic Media is a 3-year (6 Semester) regular programme offered under the University of Madras.

Curriculum: The program is designed to provide students with a comprehensive understanding of various aspects of visual communication, including photography, television production, film- making, advertising, graphic design, and animation.

Practical Training: The program provides ample opportunities for students to gain hands-on experience in the field through internships, industry visits, and practical training sessions.

Faculty: The faculty members of the program are highly qualified and experienced professionals from the industry who bring in their expertise and knowledge to provide quality education to the students.

Infrastructure: The department has state-of-the-art infrastructure and facilities to support the program, including well-equipped classrooms, studios, and labs

Career Opportunities: Upon completion of the program, students can pursue careers in various fields such as advertising, television production, film-making, graphic design, animation, and multimedia.

Program Outcomes

Knowledge of Communication and its types, Human Communication, Visual Communication ,nature of communication

Knowledge of Communication process, connotation and denotation, Barriers in communication, Semiotics, Language and Visual communication, Design fundamentals, Elements of design, Principles of design, Design and designers

Knowledge of Visual and sensory perceptions, Colour psychology and theory, Visual illusions, various stages of design process, problems, analysis, decision making

Knowledge of Graphic design basics, elements and principles of design, Design concept and ideas, Verbal and visual combinations, Visual Thinking and its techniques, design execution and presentation.

Career Prospects

• Graphic Design: Creating visual designs and graphics using typography, color, and other elements to communicate a message.
• Advertising: Developing creative concepts and visual campaigns to promote products and services through various media channels.
• Photography: Capturing and editing images to convey a message or tell a story.
• Film-making: Directing, producing, and editing films and videos for entertainment or educational purposes.
• Animation: Creating animated content for films, television, video games, or websites.
• Web Design: Designing and developing websites using visual and interactive elements to enhance user experience.
• Multimedia: Developing interactive media content that combines various forms of media, such as text, graphics, audio, and video.

Course Overview

The Bachelor of Science in Electronic Media is a 3-year (6 Semester) regular programme offered under the University of Madras.

Curriculum: The program is designed to provide students with a comprehensive understanding of various aspects of visual communication, including photography, television production, film- making, advertising, graphic design, and animation.

Practical Training: The program provides ample opportunities for students to gain hands-on experience in the field through internships, industry visits, and practical training sessions.

Faculty: The faculty members of the program are highly qualified and experienced professionals from the industry who bring in their expertise and knowledge to provide quality education to the students.

Infrastructure: The department has state-of-the-art infrastructure and facilities to support the program, including well-equipped classrooms, studios, and labs

Career Opportunities: Upon completion of the program, students can pursue careers in various fields such as advertising, television production, film-making, graphic design, animation, and multimedia.

Program Outcomes

Knowledge of Communication and its types, Human Communication, Visual Communication ,nature of communication

Knowledge of Communication process, connotation and denotation, Barriers in communication, Semiotics, Language and Visual communication, Design fundamentals, Elements of design, Principles of design, Design and designers

Knowledge of Visual and sensory perceptions, Colour psychology and theory, Visual illusions, various stages of design process, problems, analysis, decision making

Knowledge of Graphic design basics, elements and principles of design, Design concept and ideas, Verbal and visual combinations, Visual Thinking and its techniques, design execution and presentation.

Career Prospects

• Graphic Design: Creating visual designs and graphics using typography, color, and other elements to communicate a message.
• Advertising: Developing creative concepts and visual campaigns to promote products and services through various media channels.
• Photography: Capturing and editing images to convey a message or tell a story.
• Film-making: Directing, producing, and editing films and videos for entertainment or educational purposes.
• Animation: Creating animated content for films, television, video games, or websites.
• Web Design: Designing and developing websites using visual and interactive elements to enhance user experience.
• Multimedia: Developing interactive media content that combines various forms of media, such as text, graphics, audio, and video.

A student is eligible to join the course if they have completed a course equivalent to 10+2, or pre-university in any group with an overall percentage of 40%, including languages.

ADMISSION FEE RS. 2000/-